Not to be missed

Not to be missed

When artificial intelligence facilitates recruitment on LinkedIn

While researchers have been interested for several years in the field of personality detection on the internet, Frédéric Piedbœuf is the first to demonstrate that this is also possible on a professional platform like LinkedIn. The doctoral student at the Université de Montreal (UdeM) has developed an algorithmic method capable of detecting certain character traits […]


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When Salary Negotiation Is Not So Easy

Daring to negotiate your salary when a good job offer is on the table is not always easy. As evidence, only 36% of Canadian workers negotiated their compensation as part of their last hiring process, according to a recent survey by Robert Half. 59% of those who did not negotiate said they were satisfied with […]


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How Can You Improve the Effectiveness of Your Sales Emails?

Are you sending emails to many potential customers, but your response rate is (desperately) low? Following some basic tips will help you write emails that will be answered. Considering the new reality of mass teleworking, the mode of communication by email is more important than ever. In this troubled environment, inboxes are at risk of […]


Not to be missed

Jobs in Sales – New Skills Needed

The job of a sales representative is more complex than it was at the time when the seller only had to deliver a good “pitch” to close a sale. Prior research done by the buyer explains this big change. Learn how a salesperson must adapt to this new reality, according to the experts from Dancause, […]


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Learn English Online – Some Free Resources

Speaking English is a prerequisite for most jobs. But for those who never had the opportunity to learn English at school, what should they do? There are online resources available to you. These programs improve your oral and written comprehension, as if you were in class, but from the comfort of your own home. Games, […]


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Professional burnout – women are at higher risk

According to a study of industrial relations and sociology by the Université de Montréal, women are more susceptible to professional burnout than men, due to the nature of their work. Female employees often find themselves working in positions where they are overqualified. “Overqualificatoin can arise from a glass ceiling effect where women are less likely […]


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Lead Scoring – How to Prioritize your Leads?

Do you have a large volume of prospects? How are they to be prioritized? Which should you reach out to first? Lead scoring gives you the tools to answer these questions. To learn more, we interviewed Alexandre Pelletier, president of Perkuto, a Montreal company that specializes in consulting and establishing marketing strategies. What is lead […]


Not to be missed, Oddly enough

Employees, Dare to Enjoy a Siesta During the Day

Difficult nights, insomnia, exhausting daily commutes, night work… there are many reasons why you might be tired at work. If coffee, a chocolate bar or energy drink are no longer enough, the time may have come to consider the benefits of having a nap during the day. Some brief tips so you can dare to […]


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Lead Nurturing – What Is It?

More and more companies are using lead nurturing to build a relationship with their potential customer. But what does it consist of? What is its purpose? To get some insight into this practice, we interviewed Alexandre Pelletier, president of Perkuto, a Montreal company that specializes in consulting and establishing marketing strategies. What is lead nurturing? […]


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For a Successful Business Speech

What could be more legitimate than to feel a certain apprehension or undeniable jitter when taking the floor before your colleagues? However, if this exercise were to turn into a fiasco, it would be regrettable for the speaker and detrimental for his audience. So, take inspiration from these few tips in terms of preparation and […]


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Customer Loyalty – How to Obtain it

Points cards, attractive discounts, targeted promotional emails – some merchants bring out the heavy artillery to build customer loyalty. Is providing unequaled customer experience sufficient to accomplish this? Here’s how to go about it, with simple and practical actions. A company’s success obviously depends on its ability to attract new customers, to renew itself and to […]


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How to Succeed on Your First Day in the Company?

While some people are excited about their first day on the job, others can be more nervous or even awkward. To give the best initial impression possible to your superior and new colleagues, look at the tips below and avoid putting yourself under unnecessary pressure, by reminding yourself that in the end your D-Day is […]


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