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Toromont CatVerified Job Source

Machine Sales Representative (MSR)

  • Ottawa, Ontario, Canada, Peterborough, Ontario, Canada
  • Remote
  • Posted Sep 8, 2026
  • 1 position

$90,000–$115,000 / year

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Employment type
Full-time
Experience level
Senior · 5+ years
Minimum education
Master’s degree
Posting language
English
Working hours
40 hours per week

Job summary

The Machine Sales Representative is responsible for developing marketing strategies and prospecting new business to drive heavy equipment sales within an assigned territory. They act as a liaison between customers and the company, providing quotes, technical analysis, and product presentations to meet client needs.

Job details

Toromont Cat is looking for a Machine Sales Representative to join our team at Peterborough! Our Machine Sales Representative (MSR) will be responsible for the sales of heavy equipment by developing marketing strategies, prospecting for new business and closing customer sales in a diverse territory. While expanding market opportunities, these strategies will be aligned and driven by personal, regional and corporate objectives to increase profitability. **Territory for this role covers the Durham Region** Pay Type Full Time, Permanent Compensation $90,000 - $115,000 The listed target compensation includes commissions and other variable pay components and reflects expected annual earnings. It represents just one part of our total rewards package, and additional performance‑based bonuses or other elements may also apply. As a Machine Sales Representative, YOU will experience: * Working within one of the safest organizations in the industry where your safety and well-being are our most important priority * Working for the best in class equipment dealer and with the premium Caterpillar brand * Opportunities to continuously Learn, Grow and Develop with our Toromont team through our internal Training teams that are geared for your success * Competitive total rewards including: wages, benefits, and premiums (as eligible) * An opportunity for flexible work schedules and opportunities across multiple locations across Eastern Canada In a typical day, YOU will: * Demonstrate safe, environmentally sound and healthy work behaviours at all times, in support of Toromont’s Health and Safety Policies, Programs and initiatives * Represent Toromont Cat to support heavy equipment sales and customer agreements. * Develop and implement a yearly territory plan and marketing strategies to prospect new business in the assigned territory inclusive Forestry, Municipal, and General Construction customers. * Liaison between customer and the company for all aspects of sales including analysis of specifications to identifying appropriate equipment applications/attachments to meet their needs. * Prepare and conduct presentations and events to promote Cat, Weiler, and Metso products and features, advantages, and benefits. * Provide customers with quotes, new products, current offerings, purchasing options, and multiple offerings encompassing Toromont Cat’s value propositions. * Update customer profiles weekly and monthly within the territory plans for effective customer management * Participate in weekly planning calls and enter weekly plans into SalesLink System including occasional travel to regional sales meetings * Remain current on competitive marketplace to ensure our customers receive the best value possible * Travel to remote customer worksites inclusive of Forestry Operations, Hwy projects, and Northern Communities. Working remotely leveraging technology and support networks. * Demonstrate the highest level of competency and preparedness for the diverse range of product offerings through scheduled and self-guided learning. Must-haves for this role: * Post Secondary Education and 5-10 years equivalent experience in a sales and marketing * Safety conscious and customer centric, effective team player with proven relationship management * Proven success in a sales capacity including identifying and engaging new customers/business opportunities * Exceptional communication and interpersonal skills to maintain and grow existing and new business * Strong analytical, planning and organizational skills with a mindset for continuous improvement * Proven aptitude for developing creative presentations and promotions for Toromont Cat product offerings. * Solid business acumen with excellent negotiation, problem solving and influential decision making skills * A mechanical/technical background with thorough knowledge of the heavy equipment industry, Toromont Cat’s product line and equipment systems * Self-motivated, results driven and adaptable to changing priorities with a sense of urgency in a fast paced environment * Computer literate and proficient with Microsoft Office Applications including Excel, PowerPoint, Word (DBS and SIS would be an asset) * Willing and able to travel as required and possess a valid Driver’s Licence and clean Driver's Abstract About Toromont Cat With over 4,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar ™, Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become a member of the Toromont family. Your success is our success! Artificial Intelligence (AI) Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws.

What you’ll do

The Machine Sales Representative is responsible for developing marketing strategies and prospecting new business to drive heavy equipment sales within an assigned territory. They act as a liaison between customers and the company, providing quotes, technical analysis, and product presentations to meet client needs.

Requirements

Candidates must possess post-secondary education and 5-10 years of equivalent experience in sales and marketing. A mechanical or technical background with knowledge of the heavy equipment industry and a valid driver's license are required.

Benefits

  • Competitive total rewards
  • Wages
  • Benefits
  • Premiums
  • Flexible work schedules

Listed skills

  • Problem solving · Preferred
  • interpersonal skills · Preferred
  • Planning · Preferred
  • Sales · Preferred
  • Negotiation · Preferred
  • Communication · Preferred
  • Microsoft Office · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

  • Sales
  • Marketing strategy
  • Prospecting
  • Relationship management
  • Negotiation
  • Problem solving
  • Heavy equipment industry knowledge
  • Analytical skills
  • Planning
  • Organizational skills
  • Communication
  • Interpersonal skills
  • Microsoft Office
  • Business acumen
  • Technical background
  • Market Opportunities
  • Relationship Management
  • Organizational Skills
  • Sales Prospecting
  • Self-Discipline
  • Self-Motivation
  • Microsoft Excel
  • Artificial Intelligence
  • Customer Relationship Management
  • Construction
  • Business Acumen
  • Decision Making
  • Customer Service
  • Computer Literacy
  • Continuous Improvement Process
  • Forestry
  • Marketing
  • Marketing Strategies
  • Interpersonal Communications
  • Problem Solving
  • Operations
  • Microsoft PowerPoint
  • Presentations
  • Product Lining
  • Purchasing
  • Regional Sales
  • Telecommuting
  • Value Propositions

Job areas

  • Sales
  • Construction
  • Manufacturing
  • Engineering
  • Machine Sales Representative
  • Territory / Regional Sales Representative
  • Commercial Sales Representatives
  • Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

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