Equipment Sales Representative - General Construction

Job summary

The Equipment Sales Representative will own and grow sales within a defined territory by hunting for new business and managing existing accounts. They are responsible for achieving revenue targets, maintaining accurate sales pipelines, and delivering Caterpillar product solutions to construction customers.

Job details

Company: Finning Canada Number of Openings: 1 Worker Type: Permanent Position Overview: Are you motivated by targets, energized by competition, and driven to win? This role is built for sales professionals who take ownership of their territory, thrive on exceeding goals, and are relentless in the pursuit of growth. As an Equipment Sales Representative, you will be on the front line of revenue generation, representing industry leading Caterpillar equipment to customers across the General Construction market. You will be trusted to uncover opportunities, outmaneuver competitors, and deliver solutions that create measurable results for both customers and the business. This is a high Impact role where performance is visible, success is rewarded, and drive makes the difference. Job Description: What You Will Do Own and grow equipment sales within a defined geographic or customer market Consistently achieve and exceed revenue, margin, and growth targets Proactively hunt for new business opportunities and expand wallet share within existing accounts Build competitive, strategic deal structures grounded in a strong understanding of customer economics Develop deep, trusted relationships with customers, Caterpillar, and internal stakeholders Maintain a strong, accurate sales pipeline and forecast new equipment sales against budget targets Position and market the full Caterpillar product portfolio to deliver best in class customer solutions Resolve customer issues quickly and confidently, including warranty, goodwill, and account concerns Maintain disciplined, accurate client data using Finning sales systems Represent the company with professionalism, integrity, and a strong results-oriented mindset What Sets You Apart Experience and Drive Minimum 2 years of experience in a B2B sales role, with demonstrated success against targets Competitive mindset with a proven desire to win business and outperform goals Experience in construction, heavy equipment, or capital equipment sales is considered a strong asset Skills and Attributes Highly self‑motivated with the ability to work independently and take full ownership of results Strong prioritization and time management skills in a fast‑paced, target‑driven environment Confident, persuasive communicator with strong relationship building capability Detail‑oriented and disciplined in managing pipelines, forecasts, and customer data Resilient, adaptable, and comfortable navigating objections and complex sales cycles Team oriented mindset with the ability to collaborate across functions to close deals Knowledge and Business Acumen Understanding of the General Construction market, including Compact Construction Equipment and Building Construction Products Ability to quickly learn and leverage Caterpillar products, customer applications, and market trends Commercial understanding of pricing, credit, financing, and deal structuring Commitment to safety standards and operational excellence At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter.

What you’ll do

The Equipment Sales Representative will own and grow sales within a defined territory by hunting for new business and managing existing accounts. They are responsible for achieving revenue targets, maintaining accurate sales pipelines, and delivering Caterpillar product solutions to construction customers.

Requirements

Candidates must have at least 2 years of B2B sales experience, preferably in the construction or heavy equipment sector. A competitive mindset, strong relationship-building skills, and the ability to work independently are essential for success in this role.

Listed skills

• Time management · Preferred
• Customer service · Preferred
• Problem solving · Preferred
• Account Management · Preferred
• Negotiation · Preferred
• Communication · Preferred
• CRM Systems · Preferred
• Relationship Building · Preferred
• Business development · Preferred
• Forecasting · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• B2B Sales
• Account Management
• Strategic Deal Structuring
• Sales Pipeline Management
• Relationship Building
• Negotiation
• Time Management
• Market Analysis
• Communication
• Problem Solving
• Forecasting
• Customer Service
• Business Development
• Construction Industry Knowledge
• Heavy Equipment Sales
• CRM Systems
• Sales Pipelines
• Capital Equipment Sales
• Pipelines
• Professionalism
• Deal Structuring
• Executive Contracts and Deal Structuring
• Resilience
• Quick Learning
• Business To Business
• Construction
• Business Acumen
• Complex Sales
• Heavy Equipment
• Customer Data Management
• Disabilities
• Economics
• Sales
• Market Trend
• Operational Excellence
• Persuasive Communication
• Project Portfolio Management
• Safety Standards
• Team Oriented
• Collaboration
• Prioritization

Job areas

• Sales
• Construction
• Manufacturing
• Equipment Sales Representative
• Sales Representative (General)
• Commercial Sales Representatives
• Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

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