Equipment Sales Representative - General Line

COMPANY: NUMBER OF OPENINGS: 1 WORKER TYPE: Permanent POSITION OVERVIEW: Location: Lethbridge, AB | Monday–Friday (5x2) | Full-Time, Permanent Join a team where your expertise drives success. As an Equipment Sales Representative for General Line, you will play a pivotal role in helping customers achieve their goals by delivering innovative solutions and building lasting partnerships. This is more than a sales role—it is an opportunity to represent a trusted brand, uncover new markets, and make a measurable impact on revenue growth. If you are passionate about the construction industry, thrive on creating value for clients, and want to work with world-class Caterpillar products, this position is your chance to excel. JOB DESCRIPTION: Major Job Functions: * Sell equipment, products and services to end users in a specified geographically or demographically defined market * Achieve targets for revenue growth and profitability * Maintain sound long-term relationships with customers, Caterpillar, internal departments and staff * Understand the customers' economic models and proactively develop timely deal strategies * Develop and maintain accurate and current client information data utilizing Finning's Sales Support software * Provide the best solutions to our customers including marketing of all products * Resolve customer product concerns and warranty or goodwill issues * Forecast new equipment sales and achieve budget revenue targets for equipment sales * Represent the company in an ethical and professional manner Experience and Requirements * Minimum of 5+ years of proven success managing a sales territory, with strong industry knowledge considered a significant asset * Solid understanding of products and services in the General Construction industry, including Compact Construction Equipment and Building Construction Products * Proven ability to work independently with minimal supervision while thriving in a team environment * Strong interpersonal and communication skills to build lasting customer relationships * Excellent organizational and time management skills with attention to detail and accuracy * Up-to-date knowledge of customer needs, market trends, and Caterpillar products * Business acumen with understanding of support systems, credit, and financing processes * Ability to resolve product concerns, account disputes, and warranty or goodwill issues effectively * Commitment to safety standards and adherence to company procedures * Familiarity with internal processes and systems for accurate client data management At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter.

The role involves selling equipment, products, and services to end users within a specific market to achieve revenue and profitability targets. It requires maintaining long-term relationships with customers and Caterpillar while developing deal strategies based on customer economic models.

Candidates need at least 5 years of proven success in sales territory management with strong knowledge of the general construction industry. Proficiency in communication, organization, and the ability to work independently are essential.

Identified from the job description. Confirm important requirements above.

• Sales Territory Management
• Customer Relationship Management
• Market Analysis
• Business Acumen
• Financial Process Understanding
• Conflict Resolution
• Time Management
• Organizational Skills
• Interpersonal Communication
• Forecasting
• Strategic Planning
• Caterpillar Product Knowledge

• Sales
• Construction
• Trades
• Manufacturing

Minimum experience

5+ years

Posting language

English

Working hours

40 hours per week