Tipped - SaaS & AI GTM Recruitment

Tipped is a GTM recruitment partner for VC-backed SaaS and AI companies scaling across the US, UK and Europe. We help ambitious companies hire high-impact commercial talent across Sales, Pre-Sales, Customer Success, Marketing and GTM Leadership — from Account Executives and Solutions Engineers through to VP Sales, CRO and other senior commercial hires. Our sweet spot is Seed to Series C businesses, typically from $1m to $100m ARR, where every hire matters and speed, quality and market knowledge make a material difference. We have made 150+ placements across the US and EMEA, with around 25% of our work at executive level. Recent work includes helping Cursor hire its first EMEA salesperson, delivering the successful candidate within 7 days of starting the search, and making 5 hires in 5 months for Unitary AI as the company built out its commercial functions following investment. We have also recruited for companies including Planhat, Vercel, FullStory, Optimizely, Acoustic, Sweep, Anima Health and others across the SaaS and AI ecosystem. What makes Tipped different is that we approach recruitment from an operator’s perspective. Our founder, Ash Takher, previously held senior commercial roles at Optimizely, Sensor Tower and ByteDance/TikTok, giving us first-hand experience of what strong GTM talent actually looks like inside high-growth technology companies. We combine that commercial understanding with structured market mapping, competency-led interviewing and a highly targeted search process. The goal is simple: identify the people who can genuinely move the business forward — not just produce a stack of CVs. If you are building a GTM team in SaaS or AI and want a recruitment partner who understands the commercial context behind the hire, speak to Tipped.