Business Development Manager-Automotive Aftermarket (Wheels & Accessories)

Job summary

Prospect and acquire new customers across an assigned territory, managing the sales cycle from initial outreach through negotiation and closing. Build territory plans, maintain CRM and sales forecasts, and collaborate with internal teams to grow market presence and support customers.

Job details

DO YOU HAVE HANDS-ON AUTOMOTIVE AFTERMARKET SALES EXPERIENCE AND KNOW HOW TO OPEN NEW ACCOUNTS? 📍 Alberta, Canada | Onsite Position – Must be local or within commuting distance. The Wheel Group is hiring a Business Development Manager to drive new business growth by prospecting, acquiring new customers, and expanding our presence throughout an assigned territory. This is a true outside sales role for a motivated hunter who thrives on face-to-face selling, cold calling, back-to-back customer visits, and building a territory through consistent new business development. WHAT DRIVES US Founded in 1997, The Wheel Group is a leading designer, developer, and owner of aftermarket automotive wheel, tire, and accessory brands, with a focus on quality, innovation, and performance. Headquartered in Ontario, California, with 15 distribution centers throughout the U.S. and Canada as well as a QC, engineering and support services office in Shanghai, China, TWG serves a diverse base of customers across North America and globally. TAKING THE WHEEL We are seeking a Business Development Manager to drive new business growth by identifying, prospecting, and acquiring new customers throughout an assigned territory. This is a true outside sales role for a motivated hunter who thrives on face-to-face selling, cold calling, and opening new accounts. Working closely with internal teams, you'll help expand TWG's market presence and deliver innovative wheel, tire, and accessory solutions to customers across your territory. HOW YOU'LL DRIVE GROWTH Spend the majority of your time in the field prospecting, cold calling, and visiting prospective customers to generate new business opportunities. Make back-to-back sales calls and customer visits throughout your assigned territory to build a consistent pipeline of new business. Identify, qualify, and pursue new customer opportunities through networking, referrals, cold calling, and in-person prospecting. Own the full sales cycle from prospecting and qualifying to presenting, negotiating, and closing new business. Meet or exceed daily, weekly, and monthly activity goals, including customer visits, prospecting, and new account acquisition. Develop strategic territory plans to maximize market penetration and revenue growth. Build strong relationships with new customers while partnering with internal account teams to support long-term growth. Maintain accurate CRM records, pipeline activity, customer visits, and sales forecasts. Research market trends, competitors, and growth opportunities within the territory. Collaborate with Sales, Marketing, and Operations to ensure a seamless customer experience. WHAT'S IN YOUR SALES TOOLBOX Experience selling wheels, tires, accessories, performance products, or other automotive aftermarket product lines. Experience calling on automotive retailers, distributors, dealers, warehouse distributors, or wholesale customers. Proven ability to prospect, cold call, and develop new business within an assigned territory. Proven ability to develop new business while building long-term customer relationships. Strong business acumen with the ability to identify market opportunities and grow market share. Strong communication, relationship-building, presentation, and negotiation skills. Self-motivated with the ability to work independently in a field-based outside sales environment. Experience managing sales activity, customer information, and pipeline opportunities through a CRM. If you know the automotive aftermarket, thrive on the hunt for new business, and are ready to get out in the field and grow your territory, we want to hear from you. Apply today! The Wheel Group is an Equal Opportunity employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws

What you’ll do

Prospect and acquire new customers across an assigned territory, managing the sales cycle from initial outreach through negotiation and closing. Build territory plans, maintain CRM and sales forecasts, and collaborate with internal teams to grow market presence and support customers.

Requirements

Candidates should have experience selling automotive aftermarket products and calling on retailers, distributors, dealers, or wholesale customers. They should be able to prospect and cold call independently, develop new business and lasting customer relationships, and manage sales activity and opportunities through a CRM.

Listed skills

• CRM Management · Preferred
• Territory Management · Preferred
• Negotiation · Preferred
• Cold Calling · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• New Business Development
• Prospecting
• Cold Calling
• Territory Management
• Outside Sales
• Automotive Aftermarket Sales
• Account Acquisition
• Full Sales Cycle Management
• Customer Relationship Building
• Negotiation
• Presentation
• Market Research
• CRM Management
• Sales Forecasting
• Pipeline Management
• Strategic Territory Planning

Job areas

• Sales
• Management & Leadership
• Manufacturing

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