Senior Account Manager

Job summary

Develop and execute customer and joint business plans, grow sales and account performance, manage trade investments, and negotiate commercial programs and agreements. Use sales data and market insights to forecast and report results, oversee customer operations, and collaborate with cross-functional teams to deliver business plans.

Job details

Senior Account Manager Location: Toronto, Ontario, Canada (Hybrid) Industry: Personal Care Product Manufacturing Work Setting: Hybrid Are you passionate about driving business growth through strategic account management, customer partnerships, and data-driven sales execution? We are looking for a Key Account Manager to lead the development and execution of strategic business plans for major retail and commercial accounts. In this role, you will be responsible for delivering sustainable sales growth, maximizing account performance, managing trade investments, and strengthening customer relationships while collaborating closely with cross-functional teams. The ideal candidate combines strong commercial acumen, analytical thinking, negotiation skills, and relationship management expertise to deliver outstanding business results in a dynamic and fast-paced environment. Key Responsibilities Develop and execute customer business plans that align with organizational sales and growth objectives. Deliver against key performance indicators including sales growth, market share expansion, profitability, distribution, and customer performance targets. Build strong partnerships with key customer stakeholders and become a trusted advisor for strategic business initiatives. Develop joint business plans that support category growth, customer objectives, and long-term commercial success. Lead customer negotiations related to promotions, merchandising programs, pricing strategies, distribution opportunities, and commercial agreements. Utilize sales data, market insights, and business analytics to identify growth opportunities and improve account performance. Manage trade investment budgets and ensure effective allocation of resources to maximize return on investment. Monitor inventory levels, product availability, and sales performance to support business continuity and growth. Prepare accurate sales forecasts, business updates, and performance reports for internal stakeholders. Manage day-to-day customer operations, responding to requests, resolving issues, and ensuring seamless communication between internal and external partners. Collaborate with teams across Sales, Marketing, Finance, Supply Chain, Category Management, and Shopper Marketing to execute business plans effectively. What We're Looking For Bachelor's degree in Business, Marketing, Commerce, or a related field. 3-5 years of experience in Sales, Customer Development, Account Management, Category Management, Business Analytics, or related commercial functions. Proven ability to manage and grow strategic customer relationships. Strong commercial and financial acumen with experience managing sales performance and trade investments. Excellent analytical skills with the ability to interpret data, identify trends, and translate insights into actionable business strategies. Experience developing forecasts, business plans, and performance analyses. Strong negotiation, influencing, and stakeholder management capabilities. Ability to prioritize multiple initiatives and manage competing demands effectively. Excellent communication and presentation skills. Proficiency in Microsoft Office applications, business intelligence tools, and sales reporting platforms. Comfortable working independently while collaborating across matrixed teams and dynamic business environments. Preferred Qualifications Experience within Consumer Goods, Retail, E-commerce, FMCG, or related industries. Knowledge of category management, revenue growth management, and trade investment optimization. Experience leading customer business reviews and joint planning sessions. Strong understanding of sales strategy development and customer profitability management. Experience leveraging digital tools and analytics to support commercial decision-making.

What you’ll do

Develop and execute customer and joint business plans, grow sales and account performance, manage trade investments, and negotiate commercial programs and agreements. Use sales data and market insights to forecast and report results, oversee customer operations, and collaborate with cross-functional teams to deliver business plans.

Requirements

Requires a bachelor's degree in Business, Marketing, Commerce, or a related field, and 3–5 years of experience in sales, account management, customer development, category management, business analytics, or a related commercial function. Candidates should bring strong analytical, commercial, negotiation, communication, and relationship-management skills, with experience in forecasting, business planning, and performance analysis.

Listed skills

• Data analysis · Preferred
• Negotiation · Preferred
• Communication · Preferred
• Microsoft Office · Preferred
• Sales Growth · Preferred
• Stakeholder Management · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Strategic Account Management
• Customer Relationship Management
• Sales Growth
• Business Planning
• Negotiation
• Trade Investment Management
• Sales Forecasting
• Business Analytics
• Data Analysis
• Financial Acumen
• Stakeholder Management
• Category Management
• Customer Profitability Management
• Communication
• Microsoft Office
• Cross-Functional Collaboration

Job areas

• Sales
• Management & Leadership
• Marketing
• Data & Analytics
• Retail

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