Business Development Representative

Job summary

Conduct high-volume cold outreach by phone, email, LinkedIn, and other channels to engage small and medium-sized business owners and introduce them to Sage. Build a pipeline of potential customers, start meaningful sales conversations, and handle objections thoughtfully.

Job details

Job Description In this role, you’ll connect with small and medium-sized business owners who may not yet be familiar with our product and introduce them to Sage. You’ll be on the front lines, taking the first step to start meaningful conversations. This role is a great fit if you have experience managing leads, are comfortable using BANT or SPIN frameworks, and want to sharpen your objection-handling skills while building your own pipeline of potential customers. The product you’ll represent is software — but not like most software you might know. Our solutions combine decades of proven expertise with modern tools like Sage Ai, making work simpler and more efficient for customers. That’s why they love us. This is a hybrid role - 3 days per week onsite in Toronto. Key Responsibilities 𝐔𝐧𝐜𝐚𝐩𝐩𝐞𝐝 𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬: We believe that great work deserves great rewards. Our compensation is structured as base salary and commission, with realistic on-target earnings. 𝐂𝐚𝐫𝐞𝐞𝐫 𝐚𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭: This role is designed as a stepping stone toward account executive or leadership positions. We’re proud to see team members grow into new opportunities. 𝐖𝐡𝐚𝐭 𝐲𝐨𝐮’𝐥𝐥 𝐝𝐨: Your work is a significant part of your day, and it should feel meaningful and rewarding. At Sage, you’ll start with a comprehensive onboarding program designed to help you feel confident and prepared as a BDR. Once you’re ready, your day will include a high volume of cold outreach — whether that’s calling, emailing, messaging on LinkedIn, or using other creative approaches to engage potential customers. It’s important to know that BDR roles typically involve hearing “no” often, so it’s essential to approach conversations thoughtfully and focus on building connections. At Sage, our goal is always to support and take care of our customers. 𝐆𝐢𝐯𝐞 𝐛𝐚𝐜𝐤 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰 Through Sage Foundation, you can donate your skill-based support or manual labor to causes you care about 5 days per year. Another 5 days per year can be spent engaging in learning opportunities that interest you, because we care about your development at Sage. This role is not open to visa sponsorship. Candidates must have current work authorization for the location listed to be considered 𝐖𝐡𝐚𝐭 𝐰𝐞’𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 Experience in a lead-generating sales role Basic understanding of sales framework (e.g.; BANT or SPIN) Ability to share examples of how you’ve handled objections Growing Sage is our top priority, and we’re rapidly expanding. We invest heavily in our sales teams because we know that when we support our people, we reach more customers. When asked why they choose Sage, our sales colleagues often answer: “the culture.”

What you’ll do

Conduct high-volume cold outreach by phone, email, LinkedIn, and other channels to engage small and medium-sized business owners and introduce them to Sage. Build a pipeline of potential customers, start meaningful sales conversations, and handle objections thoughtfully.

Requirements

Candidates should have experience in a lead-generating sales role and a basic understanding of sales frameworks such as BANT or SPIN. They should be able to provide examples of handling objections and have current work authorization for the listed location; visa sponsorship is not available.

Benefits

• Commission
• Career Advancement Opportunities
• Onboarding Program
• Paid Volunteer Time
• Paid Learning Time

Listed skills

• Objection Handling · Preferred
• Pipeline Development · Preferred
• Sales · Preferred
• Communication · Preferred
• Cold Calling · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Lead Generation
• Sales
• Lead Management
• BANT
• SPIN Selling
• Objection Handling
• Cold Calling
• Email Outreach
• LinkedIn Outreach
• Pipeline Development
• Customer Engagement
• Communication

Job areas

• Sales
• Technology
• Software

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