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Job summary

The Sales Representative will manage and grow an assigned territory by building relationships with new and existing customers. They are responsible for promoting forestry equipment, negotiating sales, and attending industry events.

Job details

SALES REPRESENTATIVE – Forestry Equipment – FREDERICTON BRANCH About Us In 2026, as ALPA Equipment Ltd. marks its 50th anniversary, we proudly continue to build on our reputation as a trusted, family-owned Canadian dealer specializing in forestry, construction, and agricultural equipment. Forestry remains at the heart of our history, and we have established a strong presence across Atlantic Canada and the Eastern Region of Quebec. As we look ahead, we are seeking the right person to help drive our continued growth in the Southern New Brunswick region. The Opportunity Due to continued growth, ALPA Equipment Ltd. is seeking a dynamic, motivated, and results-driven individual to join our sales team. This is more than just a sales role — it’s an opportunity to take ownership of a well-established territory, build long-term customer relationships, and represent leading equipment brands with the support of a respected, family-owned Canadian company. Reporting to the Sales Manager, the Sales Representative will be responsible for promoting and selling our forestry equipment brands, including Landrich, Ponsse, and Rotobec, within an assigned territory in New Brunswick. Specific Responsibilities: * Maintain relationships with existing customers while prospecting and developing your assigned territory. * Contact & arrange meetings with potential customers via telephone, e-mail, or face-to-face. * Generate leads & identify opportunities for new business within the market. * Negotiate pricing with potential customers and close sales. * Build long-term relationships with new and existing customers. * Continuous improvement of product knowledge. * Invite customers to company-sponsored events. * Attend all industry trade shows and events. * Work closely with the accounts receivable department. REQUIREMENTS Education, experience, and skills required: * High School Diploma with relevant experience. * Computer skills. * Excellent customer relations skills. * Ambitious and driven personality. * Confident and experienced negotiator. * Relevant industry experience. * Well organized and self-motivated. * Valid driver’s License: clean abstract. * 75% travel is required. * Ability to work in an environment of changing priorities. * Ability to work 40 + hours per week. * Bilingualism is an Asset (French/English). BENEFITS We offer a competitive base salary, extended health and dental coverage, doctors online, life insurance, long-term disability insurance, employee and family assistance program and a company pension plan. We appreciate all applications received; however, only candidates selected for further consideration will be contacted.

What you’ll do

The Sales Representative will manage and grow an assigned territory by building relationships with new and existing customers. They are responsible for promoting forestry equipment, negotiating sales, and attending industry events.

Requirements

Candidates must have a high school diploma, relevant industry experience, and strong negotiation skills. A valid driver's license with a clean abstract and the ability to travel 75% of the time are required.

Benefits

• Extended health and dental coverage • Doctors online • Life insurance • Long-term disability insurance • Employee and family assistance program • Company pension plan

Listed skills

• Organization · Preferred
• Product Knowledge · Preferred
• Territory Management · Preferred
• Sales · Preferred
• Negotiation · Preferred
• Communication · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales
• Customer relations
• Negotiation
• Prospecting
• Lead generation
• Product knowledge
• Territory management
• Communication
• Organization
• Self-motivation
• Computer skills
• Product Knowledge
• Continuous Improvement Process
• Customer Relationship Management
• Self-Motivation
• Computer Literacy
• Sales Prospecting
• Valid Driver's License
• Sales Management
• Bilingual (French/English)
• Accounts Receivable
• Selling Techniques
• Price Negotiation
• Closing (Sales)
• Forestry
• Driven Personality
• Agricultural Equipment
• Forestry Equipment

Job areas

• Sales
• Construction
• Manufacturing
• Logistics
• Sales Representative
• Sales Representative (General)
• Commercial Sales Representatives
• Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products