Sales Development Representative

Job summary

Identify, research, and qualify prospective customers through outbound and inbound channels, then engage them and book qualified meetings or product demonstrations for the sales team. Maintain CRM records and a healthy sales pipeline, track performance against targets, and collaborate with sales and marketing teams to improve lead quality and outreach.

Job details

About the Role We are seeking a motivated and results-driven Sales Development Representative (SDR) to support our sales team by identifying potential customers, generating qualified leads, and building a strong sales pipeline. The ideal candidate is confident in outreach, skilled at researching prospects, and comfortable engaging with decision-makers through email, phone calls, and LinkedIn. This role is ideal for someone who thrives in a fast-paced environment, enjoys building relationships, and is motivated by achieving measurable sales targets. Key Responsibilities Lead Generation: Identify, research, and qualify prospective customers through outbound prospecting, inbound inquiries, online research, and industry databases. Outbound Outreach: Engage prospects through cold calling, personalized emails, LinkedIn outreach, and other relevant channels. Lead Qualification: Understand prospects’ business needs, challenges, and buying intent to determine their suitability for the company's products or services. Meeting Booking: Schedule qualified meetings and product demonstrations for Account Executives and the sales team. Pipeline Development: Maintain a consistent pipeline of potential customers and support the achievement of monthly and quarterly targets. CRM Management: Accurately record prospect interactions, lead status, follow-ups, and sales activities in CRM platforms such as Salesforce or HubSpot. Market Research: Research target accounts, industries, competitors, and key decision-makers to develop effective prospecting strategies. Sales Collaboration: Work closely with Account Executives, Marketing, and Business Development teams to improve lead quality and conversion rates. Performance Tracking: Monitor outreach activity, response rates, meetings booked, and qualified opportunities to meet individual and team KPIs. Continuous Improvement: Apply feedback, refine outreach messaging, and adopt effective sales prospecting techniques. Required Qualifications 1–3 years of experience in sales development, lead generation, inside sales, business development, or a similar role. Strong verbal and written communication skills. Experience with cold calling, email campaigns, LinkedIn outreach, or other prospecting methods. Ability to research target accounts and engage business stakeholders effectively. Familiarity with CRM platforms such as Salesforce, HubSpot, or similar tools. Strong organizational skills with the ability to manage multiple prospects and follow-up activities. A proactive, resilient, and target-oriented mindset. Ability to work independently while contributing to a collaborative sales team. About Brickred Systems: Brickred Systems is a global leader in next-generation technology, consulting, and business process service companies. We enable clients to navigate their digital transformation. Brickred Systems delivers a range of consulting services to our clients across multiple industries around the world. Our practices employ highly skilled and experienced individuals with a client-centric passion for innovation and delivery excellence. With ISO 27001 and ISO 9001 certification and over a decade of experience in managing the systems and workings of global enterprises, we harness the power of cognitive computing hyper-automation, robotics, cloud, analytics, and emerging technologies to help our clients adapt to the digital world and make them successful. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem

What you’ll do

Identify, research, and qualify prospective customers through outbound and inbound channels, then engage them and book qualified meetings or product demonstrations for the sales team. Maintain CRM records and a healthy sales pipeline, track performance against targets, and collaborate with sales and marketing teams to improve lead quality and outreach.

Requirements

Requires 1–3 years of experience in sales development, lead generation, inside sales, business development, or a similar role, along with experience in prospecting and CRM tools. Candidates should have strong communication and organizational skills, be proactive and resilient, and be able to research accounts, manage follow-ups, and work both independently and collaboratively.

Listed skills

• Pipeline Development · Preferred
• CRM Management · Preferred
• Outbound Prospecting · Preferred
• Lead Qualification · Preferred
• Cold Calling · Preferred
• Salesforce · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Lead Generation
• Outbound Prospecting
• Cold Calling
• Email Outreach
• LinkedIn Outreach
• Lead Qualification
• Prospect Research
• Meeting Booking
• Pipeline Development
• CRM Management
• Salesforce
• HubSpot
• Market Research
• Sales Collaboration
• Performance Tracking
• Written And Verbal Communication

Job areas

• Sales
• Marketing

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