Sales Development Representative

Job summary

Identify, research, and qualify prospective customers through outbound and inbound channels, then engage them and schedule qualified meetings or product demonstrations for Account Executives. Maintain CRM records and a healthy sales pipeline, track performance against KPIs, research target markets, and collaborate with sales and marketing teams to improve lead quality and conversion.

Job details

We are seeking a motivated and results-driven Sales Development Representative (SDR) to support our sales team by identifying potential customers, generating qualified leads, and building a strong sales pipeline. The ideal candidate will have experience in outbound prospecting, lead qualification, and engaging decision-makers through email, phone calls, and LinkedIn. This role is well suited for someone who thrives in a fast-paced environment, enjoys building relationships, and is motivated by achieving measurable sales targets. Key Responsibilities Lead Generation: Identify, research, and qualify prospective customers through outbound prospecting, inbound inquiries, online research, and industry databases. Outbound Outreach: Engage prospects through cold calling, personalized emails, LinkedIn outreach, and other relevant channels. Lead Qualification: Understand prospects’ business needs, challenges, and buying intent to assess their suitability for the company’s products or services. Meeting Scheduling: Schedule qualified meetings and product demonstrations for Account Executives and the sales team. Pipeline Development: Build and maintain a consistent pipeline of potential customers while supporting monthly and quarterly sales targets. CRM Management: Maintain accurate records of prospect interactions, lead status, follow-ups, and sales activities using CRM platforms such as Salesforce or HubSpot. Market Research: Research target accounts, industries, competitors, and key decision-makers to develop effective prospecting strategies. Cross-Functional Collaboration: Work closely with Account Executives, Marketing, and Business Development teams to improve lead quality and conversion rates. Performance Tracking: Monitor outreach activities, response rates, meetings booked, and qualified opportunities to achieve individual and team KPIs. Continuous Improvement: Incorporate feedback, refine outreach messaging, and apply effective sales prospecting techniques. Required Qualifications 1–3 years of experience in sales development, lead generation, inside sales, business development, or a similar role. Strong verbal and written communication skills. Experience with cold calling, email campaigns, LinkedIn outreach, or other prospecting methods. Ability to research target accounts and engage effectively with business stakeholders. Familiarity with CRM platforms such as Salesforce, HubSpot, or similar tools. Strong organizational skills and the ability to manage multiple prospects and follow-up activities. A proactive, resilient, and target-oriented mindset. Ability to work independently while contributing to a collaborative sales team. About BrickRed Systems BrickRed Systems is a global technology, consulting, and business process services company that helps clients navigate digital transformation. We deliver consulting services across multiple industries worldwide, with a focus on innovation, client success, and delivery excellence. With ISO 27001 and ISO 9001 certifications and over a decade of experience, we leverage technologies such as cloud computing, analytics, cognitive computing, hyperautomation, and robotics to help businesses adapt to the evolving digital landscape. Our commitment to continuous learning enables us to develop and deliver the skills, expertise, and innovative solutions our clients need to succeed.

What you’ll do

Identify, research, and qualify prospective customers through outbound and inbound channels, then engage them and schedule qualified meetings or product demonstrations for Account Executives. Maintain CRM records and a healthy sales pipeline, track performance against KPIs, research target markets, and collaborate with sales and marketing teams to improve lead quality and conversion.

Requirements

Requires 1–3 years of experience in sales development, lead generation, inside sales, business development, or a similar role, along with strong verbal and written communication skills. Candidates should have prospecting and account research experience, familiarity with CRM tools, strong organizational skills, and a proactive, resilient, target-oriented approach.

Listed skills

• Pipeline Development · Preferred
• CRM Management · Preferred
• Outbound Prospecting · Preferred
• Lead Qualification · Preferred
• Cold Calling · Preferred
• Salesforce · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Outbound Prospecting
• Lead Generation
• Lead Qualification
• Cold Calling
• Email Outreach
• LinkedIn Outreach
• Account Research
• Sales Communication
• Meeting Scheduling
• Pipeline Development
• CRM Management
• Salesforce
• HubSpot
• Market Research
• Performance Tracking
• Cross-Functional Collaboration

Job areas

• Sales
• Marketing
• Technology
• Consulting

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