Sales Consultant

Job summary

Engage customers, assess their needs and budgets, recommend suitable new or pre-owned Ford vehicles, and guide them through demonstrations, test drives, pricing, financing, and warranty options. Manage leads and follow-ups, maintain accurate dealership records, stay current on promotions and inventory, and collaborate with sales and service teams to support a smooth customer experience.

Job details

Company Description Yorkdale Ford is a premier Ford dealership in Toronto, Canada, serving as a one-stop destination for Ford sales, service, and parts. Located at Dufferin and Lawrence, the dealership is easily accessible by public transit, close to Yorkdale Mall, and just off Highway 401. The team is committed to helping customers find the right new or used Ford vehicle, including cars, trucks, SUVs, and crossovers, supported by monthly offers to enhance affordability. Yorkdale Ford also provides professional maintenance and repair services to keep vehicles performing at their best. Team members join a customer-focused environment that emphasizes expertise, convenience, and a high standard of service. Role Description The Sales Consultant is a full-time, on-site role based at Yorkdale Ford in Canada. This position involves greeting and engaging customers in the showroom, understanding their driving needs and budget, and recommending suitable Ford vehicles from new and pre-owned inventory. The Sales Consultant will conduct product demonstrations, explain features and benefits, arrange test drives, and guide customers through pricing, financing, and warranty options. Daily responsibilities include managing leads, following up with prospective and existing customers, maintaining accurate records in the dealership’s systems, and collaborating with the sales and service teams to ensure a smooth customer experience. The role also requires staying informed about current promotions, inventory changes, and Ford product updates to provide accurate, timely information. Qualifications Strong Sales Consulting skills with the ability to identify customer needs and recommend appropriate vehicle solutions. Commitment to Customer Satisfaction and Customer Service, focusing on building long-term relationships and repeat business. Excellent Communication skills, including clear verbal communication, active listening, and professional presentation. Consulting skills to guide customers through options such as financing, warranties, and accessories in an informative, non-pressuring manner. Previous experience in automotive sales or retail sales is an asset. Comfort with using dealership CRM systems and basic computer applications. Ability to work on-site, including evenings and weekends as required by dealership hours. Strong organizational skills, reliability, and a team-oriented mindset. Valid driver’s license and clean driving record, in line with local regulations.

What you’ll do

Engage customers, assess their needs and budgets, recommend suitable new or pre-owned Ford vehicles, and guide them through demonstrations, test drives, pricing, financing, and warranty options. Manage leads and follow-ups, maintain accurate dealership records, stay current on promotions and inventory, and collaborate with sales and service teams to support a smooth customer experience.

Requirements

The role calls for strong sales consulting, customer service, communication, and organizational skills, along with a customer-focused, reliable, team-oriented approach. Automotive or retail sales experience is an asset; candidates should be comfortable with CRM and basic computer applications, able to work evenings and weekends, and hold a valid driver’s license with a clean driving record.

Listed skills

• Customer service · Preferred
• Teamwork · Preferred
• Organization · Preferred
• record keeping · Preferred
• Communication · Preferred
• CRM Systems · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales Consulting
• Customer Needs Assessment
• Customer Satisfaction
• Customer Service
• Communication
• Active Listening
• Product Demonstrations
• Lead Management
• Customer Follow-Up
• Financing Guidance
• Warranty Guidance
• CRM Systems
• Record Keeping
• Organization
• Teamwork
• Vehicle Product Knowledge

Job areas

• Sales
• Customer Service & Support
• Retail