General Sales Manager - Lethbridge, AB

Coaldale, AB
On-site
Posted Oct 24, 2026
1 position

Opens an external site

Employment type: Full-time
Experience level: Senior · 5+ years
Posting language: English
Working hours: 40 hours per week

Job summary

The General Sales Manager will develop and execute sales strategies to achieve revenue targets while leading, coaching, and mentoring the local sales team. They will also build strong relationships with clients and community partners to drive market growth and ensure successful campaign delivery.

Job details

As Canada’s second-largest commercial radio broadcaster, Vista Radio Ltd operates over 70 radio stations and digital news portals across three provinces and the Northwest Territories! Each of our stations is deeply rooted in the communities we serve while retaining local voices, building strong connections, and delivering stories that matter. Paired with dynamic digital portals, our stations provide 24/7 access to timely, trusted, and hyper-local content, keeping our audiences informed, engaged, and connected. Your next leadership opportunity is here! We're looking for an experienced, driven, and people-focused General Sales Manager to lead our sales team in Lethbridge, Alberta. This is an exciting opportunity for someone who loves sales just as much as they love developing people. You'll lead a talented team, build strong client relationships, and help shape the future growth of one of Vista Radio's local markets. We are looking for a lifer, someone who gets us and wants to grow with us long-term. We're competitive, collaborative, and passionate about helping local businesses succeed. We need a leader who can inspire a team, drive revenue, and create a winning culture while building meaningful relationships throughout the community. If you're ready to lead from the front, coach a high-performing sales team, and make a lasting impact in your market, we're ready to talk to you! About the Job: Vista Radio has an immediate opening for a full-time General Sales Manager, based in Lethbridge, AB. What you'll do Develop and execute sales strategies that achieve revenue targets and drive market growth Lead, coach, mentor, and develop the local sales team through hiring, training, performance management, and ongoing support Build and maintain strong relationships with key clients, agencies, and community partners Identify new business opportunities and develop strategies to grow market share Monitor market trends, competitor activity, and customer needs to identify opportunities for growth Develop a strong understanding of the radio and digital advertising landscape, including emerging technologies and industry trends Work collaboratively with Programming, Promotions, Production, and other departments to deliver successful client campaigns Prepare regular sales reports, forecasts, and revenue updates for senior leadership Ensure compliance with company policies, procedures, and ethical standards Coordinate advertising schedules to ensure campaigns are delivered as promised Lead and actively participate in sales meetings, providing direction, coaching, and motivation to the team Represent Vista Radio at community events, industry functions, and networking opportunities Other duties as assigned What You Bring Minimum five (5) years of sales management experience within the radio industry Strong knowledge of radio advertising, digital marketing solutions, and consultative sales techniques Demonstrated success building and maintaining long-term client and agency relationships Proven leadership experience with the ability to coach, motivate, and develop high-performing teams Excellent communication, presentation, and interpersonal skills Strategic mindset with the ability to develop and execute revenue growth plans Strong analytical, organizational, and problem-solving skills Ability to thrive in a fast-paced, collaborative environment while managing multiple priorities Proficiency with Microsoft Office and CRM software Willingness to work flexible hours, including evenings and weekends, as operational needs require Vista Radio's Vault of Benefits At Vista Radio, we're more than just a workplace — we're a community of passionate people making a difference through local storytelling, music, and meaningful connections. We invest in our people with a benefits package that supports your health, well-being, and future — all in a fun, collaborative environment. Here's what you can expect when you join us: 🩺 Health & Dental Coverage – Comprehensive plans for individuals and families 📈 RRSP Program with DPSP Matching – Vista matches your contributions into a Deferred Profit-Sharing Plan 💪 Short-term & Long-term Disability – Income protection when life throws you a curveball 🧠 Employee and Family Assistance Plan (EFAP) – 24/7 access to mental health and counseling support 🏖️ Annual Vacation & Stat Holidays – Paid time off to relax and recharge ❤️ Life & Optional Life Insurance – Protection for you and your loved ones 💻 Virtual Care Access – On-demand, 24/7 healthcare wherever you are 🌍 Work Where You Live – Make a real impact in the communities we serve If you're a passionate sales leader who enjoys developing people, growing revenue, and making a difference in your community, Vista Radio wants you on our team. Application Instructions Apply online on our company website here: Job Board | Dayforce Jobs On our company website, click the "Apply" button on the tap left corner of the job posting to get started! . If you experience any difficulty with submitting your application online, please contact the HR department at hr@vistaradio.ca At Vista Radio Ltd, we are an equal opportunity employer. We are committed to developing and supporting a diverse and inclusive environment in which all individuals are treated with dignity, respect and one which reflects the diversity of the various communities in which we operate. Accommodations are available for all employees and applicants with disabilities throughout the recruitment process. If you require accommodations during the recruitment process, please advise when submitting your application.

What you’ll do

Requirements

Candidates must have a minimum of five years of sales management experience within the radio industry. Strong knowledge of digital marketing solutions, consultative sales techniques, and proven leadership abilities are required.