Strategic Sales Manager (West)

Job summary

Develop and execute customer and account strategies, identify growth and retention opportunities, and collaborate across teams to improve pricing, programming, and business outcomes. Use reporting and market insights to guide sales execution, support strategic contracting, mentor colleagues, and advise senior leadership on commercial strategy.

Job details

What You’ll Do: Develop and execute account strategies in collaboration with the sales team to drive performance across key customers, national programs, and local agreements. Partner with Finance, Marketing, and other cross-functional teams to design tools and initiatives that improve pricing, programming, and overall business outcomes. Identify growth and retention opportunities by analyzing market trends, competitive dynamics, and customer data to inform strategic decisions. Build and nurture relationships with internal stakeholders and executive-level customer contacts to influence business outcomes and strengthen long-term partnerships. Lead collaboration and partnership efforts, aligning strategies and resources to maximize ROI and expand the company’s reach. Translate complex data into actionable insights through reporting and performance tracking tools that support sales strategy and execution. Support strategic contracting by targeting GPO/IDN agreements and competitive conversions to unlock new business and protect existing revenue. Actively contribute to the VB Spine’s commercial strategy, bringing a voice of the customer and marketplace intelligence to internal planning. Mentor and train sales and marketing personnel in strategic tools, messaging, and business planning to elevate team effectiveness. Serve as a strategic advisor and thought partner to senior leadership, influencing initiatives that shape growth, innovation, and operational excellence. This role requires approximately 35-40% travel. What You Bring: Bachelor’s degree + 5 years of work experience, sales highly preferred OR High school diploma + 8 years of relevant work experience Spine industry and contract experience strongly preferred A self-starter attitude with confidence to work independently and anticipate customer needs Excellent analytical and organizational skills Excellent interpersonal, verbal, and written communication skills Demonstrated effective project management skills Ability to build relationships and influence different groups Why VB Spine? We believe in growing talent from within. At VB Spine, join a high-performing team, benefit from peer and executive mentorship, and shape strategy in the dynamic field of medical sales—positioning yourself to influence growth and innovation across the organization. Compensation: Pay for this role is competitive and based on experience, with additional factors like territory requirements, qualifications, and performance taken into account. The typical pay range for this position is $160,000 – $180,000 annually, with potential for bonuses and incentives plus benefits. VB Spine reserves the right to offer compensation outside of this listed range. Final compensation is determined on a case-by-case basis and considers a variety of factors including experience level, skillset, and market conditions. Benefits include: Comprehensive health, dental, and vision insurance 401(k) with company match Paid time off (PTO) and holidays Ongoing training and professional development opportunities Opportunity to grow within a fast-paced, dynamic company

What you’ll do

Develop and execute customer and account strategies, identify growth and retention opportunities, and collaborate across teams to improve pricing, programming, and business outcomes. Use reporting and market insights to guide sales execution, support strategic contracting, mentor colleagues, and advise senior leadership on commercial strategy.

Requirements

Candidates need either a bachelor’s degree and at least five years of work experience, preferably in sales, or a high school diploma and at least eight years of relevant experience. Spine industry and contract experience are strongly preferred, along with strong analytical, organizational, communication, project management, relationship-building, and influencing skills.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• 401(k) With Company Match
• Paid Time Off
• Paid Holidays
• Training And Professional Development

Listed skills

• Performance Reporting · Preferred
• Communication · Preferred
• Project management · Preferred
• Relationship Building · Preferred
• Stakeholder Management · Preferred
• Contract Negotiation · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Strategic Sales
• Account Strategy
• Market Analysis
• Competitive Analysis
• Customer Data Analysis
• Relationship Building
• Stakeholder Management
• Executive Communication
• Contract Negotiation
• GPO/IDN Agreements
• Project Management
• Performance Reporting
• Cross-Functional Collaboration
• Mentoring And Training
• Business Planning
• Communication
• Sales Strategy
• Customer Contacts
• Influencing Skills
• Self-Starter
• Strategic Decision Making
• Influencing Without Authority
• Organizational Skills
• Time Off Management
• Planning
• Voice of the Customer (VoC)
• Visual Basic (Programming Language)
• Customer Data Management
• Finance
• Sales
• Leadership
• Marketing
• Innovation
• Market Trend
• Mentorship
• Operational Excellence
• Team Effectiveness

Job areas

• Sales
• Management & Leadership
• Healthcare
• Data & Analytics
• Marketing
• Strategic Sales Manager
• Sales Manager (General)
• Sales and Marketing Managers
• Sales Managers