Account Manager (Digital Marketing Agency)

Job summary

Manage and grow a portfolio of client accounts by building strategic relationships, leading regular strategy discussions, and coordinating campaign plans with internal teams. Analyze and present campaign performance, identify opportunities to improve results and expand services, and support client renewals and long-term agreements.

Job details

About Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. About Our Client and the Role: Our client is a fast-growing Digital Marketing Agency that collaborates with businesses across various industries to drive measurable results through services such as SEO, paid media, social media marketing, reputation management, and brand strategy. They are currently seeking a proactive and relationship-focused Account Manager to join their team. This role is centered on owning and nurturing client relationships, acting as a strategic partner, and ensuring successful campaign execution. Beyond managing day-to-day communication, the Account Manager will play a key role in identifying growth opportunities, aligning marketing initiatives with client goals, and delivering a high-quality client experience. The ideal candidate is highly organized, strategic in approach, and thrives in a fast-paced, client-facing environment. Primary Function: Manage and develop a portfolio of approximately 15–20 enterprise-level accounts or 25–40 small to mid-sized clients. Serve as a trusted advisor by applying your digital marketing expertise to proactively identify client needs, recommend tailored solutions, and ensure campaigns deliver strong, measurable outcomes. Focus on strengthening long-term relationships while positioning the agency as a key strategic partner in each client’s growth. Responsibilities: Onboard and nurture new clients, ensuring a smooth transition and strong initial engagement. Build and maintain strategic relationships with clients at multiple levels, from day-to-day contacts to executive stakeholders. Lead regular strategy calls to finalize monthly deliverables, review results, and identify opportunities for improvement. Translate client goals into actionable marketing plans by collaborating closely with internal operations and delivery teams. Monitor, analyze, and present performance data to demonstrate ROI and guide strategic decision-making. Proactively identify client challenges and opportunities, proposing new solutions and upselling additional services to maximize value. Drive client renewals and negotiate long-term agreements. Stay up to date on industry trends, new technologies, and digital best practices to bring fresh, innovative ideas to clients. Education and Experience: 2+ years of experience as an Account Manager in digital marketing/advertising agency. Proven track record of building strong client relationships and growing account revenue. Strong understanding of marketing data analytics, performance tracking, and insights generation. Familiarity with modern B2B and digital marketing practices. Hands-on knowledge of SEO, PPC, and Social Media management. Experience with Google Ads, Google Analytics, and reporting dashboards preferred. Working knowledge of website development and CMS is an asset. Excellent communication, presentation, and negotiation skills. We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.

What you’ll do

Manage and grow a portfolio of client accounts by building strategic relationships, leading regular strategy discussions, and coordinating campaign plans with internal teams. Analyze and present campaign performance, identify opportunities to improve results and expand services, and support client renewals and long-term agreements.

Requirements

Requires at least two years of account management experience in a digital marketing or advertising agency, with a record of building client relationships and growing account revenue. Candidates should understand marketing analytics and digital marketing practices, have hands-on knowledge of SEO, PPC, and social media management, and demonstrate strong communication, presentation, and negotiation skills.

Listed skills

• Client Onboarding · Preferred
• Account Management · Preferred
• Communication · Preferred
• Upselling · Preferred
• Client Relationship Management · Preferred
• Contract Negotiation · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Client Relationship Management
• Account Management
• Digital Marketing
• Search Engine Optimization
• Pay-Per-Click Advertising
• Social Media Management
• Marketing Analytics
• Performance Tracking
• Campaign Strategy
• Client Onboarding
• Revenue Growth
• Upselling
• Contract Negotiation
• Presentation Skills
• Communication
• Google Ads

Job areas

• Marketing
• Customer Service & Support
• Sales
• Management & Leadership
• Data & Analytics

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