Sales Development Representative

Job summary

Identify and qualify sales opportunities through outbound calls and emails, manage leads, nurture prospective customer relationships, and schedule meetings or product demonstrations for the sales team. Maintain accurate CRM records, collaborate with sales and marketing on messaging and campaigns, answer product questions, and communicate the value of direct-from-farm purchasing to support revenue growth.

Job details

Company Description Shire Farms is dedicated to making healthy foods and snacks that strengthen the connection between people and what they eat. The company focuses on growing the healthiest foods possible, emphasizing quality, freshness, and transparency. Customers purchase directly from Shire Farms, allowing for a close relationship between the farm and the community it serves. By connecting Canadians with their food, Shire Farms promotes a sustainable and health-conscious approach to everyday eating. Role Description The Sales Development Representative is a full-time, on-site role based in Toronto, ON. This role is responsible for identifying and qualifying new sales opportunities, conducting outbound calls and emails, and engaging prospective customers interested in Shire Farms’ healthy food products. Day-to-day activities include managing lead lists, nurturing relationships with potential buyers, scheduling meetings or product demos for the sales team, and maintaining accurate records in the CRM system. The Sales Development Representative collaborates closely with sales and marketing colleagues to refine messaging, support campaigns, and provide feedback on customer needs. The role also involves communicating the value of direct-from-farm purchasing, answering product questions, and contributing to overall revenue growth. Qualifications Candidates should possess skills in Inside Sales and Lead Generation. Candidates should possess strong Communication and Sales skills. Candidates should possess skills in Business Development and relationship-building. Candidates should have proficiency with CRM tools and basic data entry or reporting. Candidates should demonstrate strong organizational skills, attention to detail, and the ability to manage multiple leads and tasks. Candidates should be comfortable working on-site in Toronto, ON, and collaborating with cross-functional teams. Previous experience in food, agriculture, or consumer products is an asset. Post-secondary education in Business, Marketing, or a related field is preferred but not required.

What you’ll do

Identify and qualify sales opportunities through outbound calls and emails, manage leads, nurture prospective customer relationships, and schedule meetings or product demonstrations for the sales team. Maintain accurate CRM records, collaborate with sales and marketing on messaging and campaigns, answer product questions, and communicate the value of direct-from-farm purchasing to support revenue growth.

Requirements

Candidates should have skills in inside sales, lead generation, communication, sales, business development, and relationship-building, along with proficiency in CRM tools and basic data entry or reporting. Strong organization, attention to detail, and the ability to manage multiple leads and collaborate on-site in Toronto are expected; experience in food, agriculture, or consumer products is an asset, and post-secondary education in business, marketing, or a related field is preferred but not required.

Listed skills

• Organization · Preferred
• Attention to detail · Preferred
• Sales · Preferred
• Communication · Preferred
• Reporting · Preferred
• Data entry · Preferred
• Relationship Building · Preferred
• CRM Tools · Preferred
• Business development · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Inside Sales
• Lead Generation
• Communication
• Sales
• Business Development
• Relationship-Building
• CRM Tools
• Data Entry
• Reporting
• Organization
• Attention to Detail
• Lead Management
• Outbound Calling
• Email Outreach
• Cross-Functional Collaboration

Job areas

• Sales
• Food & Beverage
• Agriculture
• Marketing