Regional Sales Manager, Eastern Canada

Job summary

Drive profitable sales growth across Eastern Canada by developing customer accounts, influencing product specifications, and managing distributor and Sales Agent relationships. Develop regional sales and channel strategies, maintain forecasts and CRM records, communicate market intelligence, and collaborate with internal teams to deliver customer opportunities.

Job details

Mattr delivers advanced material technologies and complex manufacturing expertise. Through a portfolio of brands, we offer highly engineered solutions, technology and products to support infrastructure markets worldwide. Shawflex is the market leader and a trusted brand in the Electrical Infrastructure industry with a wide variety of wire and cable solutions from common to custom. Our business model thrives on our strong channel relationships and entrepreneurial culture where we champion in providing unique engineered-to-order product offerings to our customers. Location: Remote, Eastern Canada (Quebec, Prince Edward Island, Nova Scotia, New Brunswick, and Newfoundland) Employment Type: Full-Time, Permanent Business Unit: Connection Technology – Shawflex Division Summary The Regional Sales Manager is responsible for driving the growth and profitability of the Shawflex business across Eastern Canada. This role is critical to Mattr's continued success by expanding market presence, influencing product specifications, strengthening channel partnerships, and developing long-term customer relationships. Success in this position is measured through profitable sales growth, strategic account development, effective channel management, and the ability to build strong relationships with customers and key industry stakeholders while collaborating across the organization. Responsibilities Grow profitable sales within the assigned territory by developing relationships with end users, engineering firms, EPCs, contractors, OEMs, distributors, and key decision-makers. Drive product specifications through customer visits, meetings, presentations, and technical selling activities. Develop and execute regional sales plans and channel distribution strategies to achieve growth objectives. Manage assigned customer accounts and sales opportunities from qualification through quotation and order fulfillment. Lead distributor and Sales Agent relationships by providing training, coordinating joint customer activities, and supporting demand-generation initiatives. Collaborate with Inside Sales and internal stakeholders to strengthen customer engagement and ensure successful execution of sales opportunities. Prepare customer quotations in accordance with established approval processes. Gather, analyze, and communicate market intelligence related to industry trends, competitive activity, customer opportunities, and emerging market developments. Maintain accurate customer and opportunity information within the CRM system. Participate in regional and local trade shows, customer events, and industry networking activities. Prepare sales forecasts, market updates, monthly reports, budgets, and sales roadmaps for leadership. Coordinate sales projects, distributor programs, and customer initiatives while influencing stakeholders without direct authority. Ensure compliance with all health, safety, environmental, ethics, and corporate policy requirements. Travel extensively throughout the territory to support customer relationships and business growth. Qualifications College Diploma (3-year program) required; University Degree preferred. Minimum 3 to 5 years of sales and/or marketing experience; 5 to 7 years preferred. Experience within the wire and cable industry or a comparable technical market. Industry experience in electrical, automotive, or electronics sectors. Fluency in both French and English, written and spoken. Demonstrated success in technical selling, end-use specification, channel management, and account development. Experience managing distributors, Sales Agents, and complex customer relationships. Strong knowledge of sales planning, forecasting, budgeting, reporting, and market analysis. Ability to influence engineering firms, contractors, OEMs, procurement teams, and key stakeholders. Experience delivering technical presentations and commercial proposals. Proficiency with CRM systems and business reporting tools. Strong customer-service orientation, relationship-building, negotiation, communication, and organizational skills. Ability to work independently, lead through influence, and collaborate effectively across multiple business functions. Willingness and ability to travel frequently throughout Eastern Canada. Why Join Mattr? Competitive base salary plus attractive incentive bonus plan Pension plan Monthly vehicle allowance plus company-paid fuel expenses Paid vacation Flexible health, dental & vision benefits with HSA rollover Employer-paid Life, AD&D, and Disability insurance 24/7 Employee & Family Assistance Program (EFAP) Wellness and mental health support programs Exclusive discounts through Perkopolis & GoodLife Fitness Remote work flexibility with the opportunity to build and grow a significant sales territory Join an industry-leading organization where your impact directly influences growth, customer success, and market expansion. #IND1 What Mattr Offers At Mattr, safety comes first! We go the extra mile to ensure our employees are safe and healthy We understand times have changed and so have we. Mattr offers flexible work arrangements (where possible) to suit your needs Comprehensive total rewards package that includes competitive salaries, annual incentives, medical benefits, retirement savings plans, paid vacation days, education assistance programs, corporate discounts and more! Participation in service milestone awards and recognition opportunities Access to mental health support resources such as our Headversity mental health and wellness platform and free, confidential access to our Employee and Family Assistance Program (EFAP) Rewarding growth opportunities (may include global career and travel opportunities) supported by personalized training, development and mentoring programs - including LinkedIn Learning access for all employees! Commitment to providing a diverse, inclusive and accessible workplace environment We prioritize our Environment, Social and Governance (ESG) values and offer a paid Impact Day, allowing employees an opportunity to support charitable organizations in their communities Company events, social gatherings and team building activities that promote fun! We’re working to create a better world. Join us! Mattr delivers advanced material technologies and complex manufacturing expertise through brands offering engineered products, technology and solutions to support infrastructure projects & markets world-wide. Mattr brands: AmerCable, Shawflex, DSG-Canusa, Flexpipe, and Xerxes. At Mattr, we have built a true team environment where all employees are empowered to contribute to the success of the company. We want you to join our team!

What you’ll do

Drive profitable sales growth across Eastern Canada by developing customer accounts, influencing product specifications, and managing distributor and Sales Agent relationships. Develop regional sales and channel strategies, maintain forecasts and CRM records, communicate market intelligence, and collaborate with internal teams to deliver customer opportunities.

Requirements

A college diploma from a three-year program is required, and a university degree is preferred; candidates should have at least 3–5 years of sales or marketing experience, with 5–7 years preferred, in wire and cable or a comparable technical market. The role requires fluency in written and spoken French and English, demonstrated technical selling and channel-management experience, strong planning and communication skills, and frequent travel throughout Eastern Canada.

Benefits

• Incentive Bonus Plan
• Pension Plan
• Monthly Vehicle Allowance
• Company-Paid Fuel Expenses
• Paid Vacation
• Health Benefits
• Dental Benefits
• Vision Benefits
• Health Spending Account
• Life Insurance
• Accidental Death and Dismemberment Insurance
• Disability Insurance
• Employee and Family Assistance Program
• Wellness and Mental Health Support
• Education Assistance
• Retirement Savings Plan

Listed skills

• Budgeting · Preferred
• Negotiation · Preferred
• CRM Systems · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Technical Selling
• Sales Planning
• Channel Management
• Account Development
• Distributor Management
• Sales Forecasting
• Budgeting
• Market Analysis
• Customer Relationship Management
• Negotiation
• Technical Presentations
• Commercial Proposals
• CRM Systems
• Market Intelligence
• Stakeholder Influence
• French and English Fluency

Job areas

• Sales
• Management & Leadership
• Manufacturing

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