Senior Sales Manager, Canada

Job summary

The Senior Sales Manager will lead the execution of commercial strategies across key Canadian retailers to drive long-term profitable growth. They will manage broker relationships and collaborate cross-functionally with supply chain, finance, and marketing teams to ensure plan alignment.

Job details

Summary of Role: The Senior Sales Manager, Canada will support and lead the strategic execution of Piping Rock's commercial strategy at retail. Reporting to the GM of Canada, this role is responsible for executing account strategies, managing key customer relationships, and deliver long-term, sustainable profit and growth. The role will work closely with Supply Chain, Commercial Planning, and Marketing on an ongoing basis. The individual must have strong leadership presence, cross-functional influence, and the ability to navigate competing priorities. We are seeking a talented individual looking to grow and develop within a fast-paced and ambitious organization. Responsibilities: Plan, execute, and measure commercial strategies across key Canadian retailers, with an emphasis on driving long-term profitable growth. Lead day-to-day interactions with strategic broker partners to ensure Piping Rock's plans are executed with excellence across all retailers nationally. Support joint business planning, forecasting, and promotional strategies to help deliver against financial and brand objectives. Partner cross-functionally with marketing, finance, and supply chain to ensure alignment and execution of commercial plans and strategies. Identify revenue opportunities through data-driven insights, category trends, and shopper behaviour. Align retailer and internal priorities to drive continuous win-win solutions that create profit and growth for both organizations. Qualifications: 5–8 years of progressive category management and sales experience; previous experience with Loblaw, Walmart, or Costco is an asset. Analytical mindset with the ability to transform insights into action. Competency with P&L, forecasting, trade investment, and ROI-based decisions. Strong relationship-building and influencing skills with retailers and internal stakeholders. Proven track record of driving consistent revenue growth through effective planning and execution. Undergraduate degree in Business or equivalent; MBA is an asset.

What you’ll do

The Senior Sales Manager will lead the execution of commercial strategies across key Canadian retailers to drive long-term profitable growth. They will manage broker relationships and collaborate cross-functionally with supply chain, finance, and marketing teams to ensure plan alignment.

Requirements

Candidates must have 5–8 years of progressive category management and sales experience, ideally with major retailers like Loblaw, Walmart, or Costco. An undergraduate degree in Business is required, while an MBA is considered an asset.

Listed skills

• Account Management · Preferred
• Sales · Preferred
• Relationship Building · Preferred
• Forecasting · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Category management
• Sales
• Strategic planning
• Account management
• Relationship building
• P&L management
• Forecasting
• Trade investment
• ROI-based decision making
• Data-driven insights
• Cross-functional leadership
• Retail strategy
• Supply chain collaboration
• Marketing alignment
• Influencing skills

Job areas

• Sales
• Management & Leadership
• Retail
• Data & Analytics