National Account Manager Canada

Job summary

Grow the brand across major Canadian retailers by leading customer negotiations, managing customer P&L and trade spend, and developing pricing, promotion, distribution, and assortment strategies. Analyze performance and forecasts, identify growth opportunities and potential product launches, and align Canadian partners and internal teams with customer and global strategies.

Job details

As National Account Manager, you will play a pivotal role in driving the growth of one of our iconic global food brands in the Canadian market. You will leverage your retailer relationships, commercial acumen, and strategic mindset to strengthen our presence and deliver sustainable results. You are based in our office in downtown Montréal * Drive brand growth by leveraging strong relationships with selection of key major retailers. * Lead customer negotiations by using market insights (consumer trends, competitive landscape, and category dynamics) to shape actionable strategies. * Collaborate closely with Canadian partners to build a sustainable, long-term brand presence. * Take full ownership of customer P&L, manage budgets and performance across key retailers (Distribution, Price, Promotion, and QPOD) and overseeing all trade spend; * Build compelling trade decks and confidently present to senior retail buyers. * Monitor performance and conduct deep-dive analytics to uncover growth opportunities and inform strategic decisions; * Support demand planning accuracy through forecast updates and performance tracking; * Define optimal product pricing based on pricing guidelines, value chain analysis, creation and competitive set; * Analyse assortment opportunities and develop internal business case for potential new product launches. * Influence key accounts and internal stakeholders, ensuring alignment across cross functional teams to deliver high quality, customer centric outcomes in a fast paced environment. * Report directly to the Head of Sales Canada. * You hold a universitary degree in business, economics, sales, marketing,.. * Mid-level CPG sales professional with 5+ years experience in CPG/FMCG sales, with strong retailer relationship-building experience in the Canadian market and strong knowledge about Canadian retailer landscape.Strong negotiation and influencing skills, particularly with senior retail buyers. * Proven relationship builder with strong networking skills in Canadian retail. * Result driven and strong analytical capabilities & follow up * Comfortable collaborating with European headquarters and aligning global strategies to local market realities. * You’re eager to travel within Canada whenever required for your account meetings * Ideally you have experience and affinity within the food industry. * Excellent communication and active listening skills * Innovative, solution-oriented mindset with a proactive approach to problem-solving. * You can speak & write fluently in English. French is a plus. * You are based in our office in downtown Montréal, working closely with our local team

What you’ll do

Grow the brand across major Canadian retailers by leading customer negotiations, managing customer P&L and trade spend, and developing pricing, promotion, distribution, and assortment strategies. Analyze performance and forecasts, identify growth opportunities and potential product launches, and align Canadian partners and internal teams with customer and global strategies.

Requirements

Requires a university degree in business, economics, sales, marketing, or a related field, and at least five years of CPG/FMCG sales experience with strong knowledge of Canadian retailers. Candidates should have strong negotiation, relationship-building, analytical, communication, and collaboration skills; fluency in English is required, while French and food-industry experience are advantages.

Listed skills

• Communication · Preferred
• Forecasting · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Retailer Relationship Building
• Customer Negotiation
• Strategic Planning
• P&L Ownership
• Budget Management
• Trade Spend Management
• Trade Presentation Development
• Performance Analysis
• Demand Planning
• Forecasting
• Pricing Strategy
• Assortment Analysis
• Business Case Development
• Cross-Functional Collaboration
• Stakeholder Influence
• Communication
• Category Dynamics
• Influencing Skills
• Strategic Decision Making
• Influencing Without Authority
• Profit And Loss (P&L) Management
• Solution-Oriented
• Active Listening
• Budgeting
• Business Case
• Business Economics
• English Language
• Sales
• French Language
• Marketing
• Innovation
• Problem Solving
• Negotiation
• New Product Development
• Relationship Building
• Value Chain

Job areas

• Sales
• Management & Leadership
• Retail
• Marketing
• Data & Analytics
• National Accounts Manager
• Account Manager (General)
• Commercial Sales Representatives
• Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products