Founding Business Development Representative ( BDR)

Job summary

Build target account lists and conduct outbound outreach through email, LinkedIn, and phone to book qualified meetings with finance leaders. Qualify inbound leads, maintain accurate CRM and pipeline data, test sales messaging, and work with the founder to develop the sales playbook.

Job details

Products AP Automation Bank Reconciliation Financial Reporting Platform AI Agents Custom Workflows Enterprise Security Use Cases By Workflow End-to-End AP Automation Bank Reconciliation at Scale Faster Month-End Close Legacy ERP Automation By Role CFOs Controllers AP Teams By Industry Manufacturing Building Materials Field Services By Company Size Enterprise PricingAbout Resources News Events Case Studies Blog Support Log in Talk to Sales Back Founding Business Development Representative ( BDR) Location Winnipeg HQ Type Full-time Reports to Founder & CEO Compensation Base plus commission with early-stage equity Apply Link copied! ‍About LayerNext LayerNext is an AI finance automation platform for mid-market companies. We build computer-use agents that automate accounts payable, bookkeeping, reconciliation, and month-end close. Our agents work directly inside the ERPs and vendor portals finance teams already use, so companies gain automation without a lengthy integration or a system replacement. The Role This is our first dedicated sales hire. Until now, sales has been founder-led, and it is working, with our product already in production with paying customers. Now we need someone to own the top of the funnel so we can reach more invoice-heavy mid-market companies like the distributors, manufacturers, and building-materials businesses already getting value from LayerNext. You will build our target account lists, run outbound, and book qualified meetings that turn into pipeline. You will work shoulder to shoulder with the founder and help shape the sales playbook from the ground up. This is a high-ownership role with a clear path to Account Executive or sales leadership as we grow. What You'll Do Research and build target account lists of invoice-heavy mid-market companies, often running legacy finance systems Run outbound across email, LinkedIn, and phone to book qualified meetings with controllers, CFOs, and finance leaders Qualify inbound interest from our marketing and product-led channels Learn the product deeply enough to speak credibly to a finance buyer about their AP and close pains Keep CRM and pipeline data clean, current, and useful Test messaging, sequences, and channels, then double down on what works Partner with the founder to sharpen our ICP, positioning, and overall playbook What We're Looking For 1 to 3 years in a BDR, SDR, or similar outbound role, ideally in B2B SaaS A track record of hitting or beating meeting and pipeline targets Strong written and verbal communication. You can write a cold email someone actually replies to Comfortable learning a technical product and explaining it in plain language Self-directed and energized by the ambiguity of an early-stage startup Hands-on experience with a CRM such as HubSpot or Salesforce Bonus Points Experience selling to finance, accounting, or operations buyers Familiarity with ERPs, accounting software, or fintech You have been an early sales hire before and want to do it again What We Offer Competitive base plus uncapped commission Meaningful early-stage equity Direct mentorship from a serial founder who has built and sold companies A short, clear path to Account Executive or sales leadership A product already in production with paying customers How To Apply Send your resume and a few sentences on why this role fits to careers@layernext.ai. If you have a cold email you are proud of, include it. We read every application. Finance work done by AI. Products AP AutomationBank ReconciliationFinancial Reporting Platform AI AgentsCustom WorkflowsEnterprise Security By Workflow End-to-End AP AutomationBank Reconciliation at ScaleFaster Month-End CloseLegacy ERP Automation By Role CFOControllerAP Teams By Industry ManufacturingBuilding MaterialsField Services By Company Size Enterprise Integrations QuickBooks OnlineQuickBooks Desktop Epicor New Microsoft Dynamics 365FieldServioSageNetsuiteSAP Resources Case StudiesBlogCompareMedia Kit Company AboutNewsEvents Careers We're Hiring! Trust 235 Berry Street, San Francisco, CA 94158 United States 200-135, Innovation Dr. Winnipeg, MB, R3T 6A8 Canada Call : +1 (844) 685 5260 © 2026 LayerNext, Inc. Privacy Policy Terms of Service

What you’ll do

Build target account lists and conduct outbound outreach through email, LinkedIn, and phone to book qualified meetings with finance leaders. Qualify inbound leads, maintain accurate CRM and pipeline data, test sales messaging, and work with the founder to develop the sales playbook.

Requirements

The role seeks 1–3 years of experience in a BDR, SDR, or similar outbound position, ideally in B2B SaaS, with a record of meeting or exceeding sales targets. Candidates should communicate effectively, learn and explain technical products, work independently in an early-stage environment, and have hands-on experience with a CRM such as HubSpot or Salesforce.

Benefits

• Uncapped Commission
• Early-Stage Equity
• Founder Mentorship
• Career Advancement

Listed skills

• written communication · Preferred
• Product Knowledge · Preferred
• CRM Management · Preferred
• Lead Qualification · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Outbound Sales
• Account Research
• Lead Generation
• Email Outreach
• LinkedIn Outreach
• Phone Prospecting
• Lead Qualification
• Pipeline Management
• CRM Management
• Sales Messaging
• Written Communication
• Verbal Communication
• Product Knowledge
• Customer Relationship Management
• Ideal Customer Profile Development

Job areas

• Sales
• Finance & Accounting
• Technology
• Software