National Sales Manager - Canada

Job summary

Own Canadian revenue and gross margin targets while developing Laguna’s dealer network, strategic accounts, and new dealer opportunities. Increase product penetration and dealer productivity, maintain disciplined forecasting, monitor market and competitive trends, and coordinate execution with internal teams.

Job details

NATIONAL SALES MANAGER – CANADA Classic Machinery | Canada – Remote (GTA Based) Laguna is looking for a National Sales Manager – Canada to lead the growth of our Classic Machinery business across the Canadian market. This is a hands-on commercial leadership role with ownership for revenue growth, gross margin, dealer performance, market development, and execution across Canada. This is not a role built around simply maintaining existing accounts. We are looking for someone who can build the market, strengthen the dealer network, identify whitespace, increase product penetration, and help our partners sell more effectively. WHAT YOU’LL OWN · Deliver Canadian revenue and gross margin targets · Lead and develop Laguna’s Canadian dealer network · Build strategic account plans for key dealers · Identify and develop new dealer opportunities · Increase product penetration and dealer sell-through · Improve dealer productivity, merchandising, training, and promotional execution · Maintain strong forecasting and pipeline discipline · Track competitive activity, pricing, and market trends · Partner closely with Sales, Product, Marketing, Operations, and Customer Support WHAT WE’RE LOOKING FOR · 7+ years of progressive B2B sales experience · Strong dealer, distributor, or wholesale channel experience · Machinery, woodworking, industrial equipment, tools, or durable goods experience strongly preferred · Proven track record of growing strategic accounts and developing new business · Strong commercial and financial acumen · Comfortable owning a large geographic territory · Strong relationship-building, negotiation, and presentation skills · Willingness to travel extensively throughout Canada · French / English bilingual capability is an asset WHAT SUCCESS LOOKS LIKE · Grow Canadian revenue and margin · Strengthen Laguna’s key dealer relationships · Improve productivity across the existing dealer network · Identify geographic and channel whitespace · Add quality dealer representation where appropriate · Increase Laguna product penetration with strategic accounts · Build a disciplined forecasting and account-management process THE LAGUNA WAY Own the Outcome Put the Customer First Move with Purpose Win as One Team Raise the Bar Our mission: To empower our customers to build, create, and grow through innovative products, exceptional support, and a relentless commitment to their success. If you want to simply maintain a territory, this probably isn’t the role for you. If you want to own a market, build something, and be measured by the results — we’d like to hear from you. Apply now or reach out to learn more.

What you’ll do

Own Canadian revenue and gross margin targets while developing Laguna’s dealer network, strategic accounts, and new dealer opportunities. Increase product penetration and dealer productivity, maintain disciplined forecasting, monitor market and competitive trends, and coordinate execution with internal teams.

Requirements

Requires at least 7 years of progressive B2B sales experience, strong dealer, distributor, or wholesale channel experience, and a record of growing strategic accounts and developing new business. Machinery, woodworking, industrial equipment, tools, or durable goods experience is strongly preferred; extensive travel across Canada is expected, and French-English bilingual ability is an asset.

Listed skills

• Territory Management · Preferred
• Negotiation · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• B2B Sales
• Dealer Network Development
• Strategic Account Management
• New Business Development
• Revenue Growth
• Gross Margin Management
• Market Development
• Sales Forecasting
• Pipeline Management
• Negotiation
• Presentation Skills
• Commercial Acumen
• Financial Acumen
• Territory Management
• Product Training
• Competitive Analysis

Job areas

• Sales
• Management & Leadership
• Manufacturing