Sales Representative

Job summary

The Outside Sales Representative will maintain and grow sales with existing clients while proactively identifying new business opportunities in the industrial and fabrication sectors. They are responsible for demonstrating equipment, preparing quotations, and providing technical support to ensure customer needs are met.

Job details

Outside Sales Representative – Industrial Welding, Cutting & Fabrication Equipment Full Time – Sales – Edmonton, AB Salary Range: $70,000.00 to $80,000.00 Annually Kristian Electric is a proudly Canadian, family-founded business established in 1964. For over 60 years, we have provided industry-leading service, parts, sales, and rentals for welding equipment, plasma cutting systems, and material handling solutions. Serving customers across Alberta, Saskatchewan, and throughout Western Canada, Kristian Electric continues to grow—driven by passionate people who take pride in supporting trades, industry, and fabrication professionals. We are excited to welcome driven, knowledgeable individuals to our team. Your growth and success fuel our own. Position: Outside Sales Representative – Industrial Welding, Cutting & Fabrication Equipment Location: Edmonton, AB Role Summary We are looking for a motivated and technically knowledgeable Outside Sales Representative to support customers in the welding, fabrication, and industrial cutting sectors. In this role, you will work directly with clients seeking welding machines, plasma cutters, consumables, accessories, and related services from top manufacturers such as Miller, Lincoln Electric, ESAB, Hobart, and Hypertherm. You will maintain and expand customer relationships, identify new business opportunities, support technical product selection, and represent Kristian Electric as a trusted industry partner. Key Responsibilities * Maintain and grow sales with existing welding and fabrication clients. * Identify and proactively solicit new customers in industrial, commercial, and fabrication markets. * Assess customer needs and assist in selecting appropriate welding machines, plasma cutters, consumables, and accessories. * Present, demonstrate, and explain equipment features and capabilities—including MIG, TIG, Stick, Multiprocess welders, and CNC & handheld plasma cutting systems. * Prepare quotations, negotiate pricing, and manage sales terms. * Develop proposals, presentations, and material to highlight the benefits of equipment and services. * Provide insight into product variations or configurations needed to match customer requirements. * Troubleshoot basic equipment concerns and coordinate technical support when needed. * Maintain up-to-date technical product knowledge across major brands (Miller, Lincoln, ESAB, Hobart, Hypertherm). * Administer sales contracts, maintain CRM records, and report on sales activities and strategies. * Monitor market conditions, competitor activity, and emerging trends in the welding and fabrication industry. * Support project-based sales (welding packages, fleet upgrades, shop renovations, etc.). Required Qualifications * Minimum 5 years of sales experience in an industrial or technical environment. * Excellent communication, listening, problem-solving, and negotiation skills. * Customer-focused with the ability to build long-lasting relationships. * High attention to detail, strong work ethic, and professional integrity. * Proficiency in basic computer applications (Windows, Outlook). * Valid driver’s license and access to a vehicle (or company vehicle). Preferred Qualifications * Prior experience selling Miller, Lincoln Electric, ESAB, Hobart, Hypertherm, or similar industrial equipment. * Post-secondary education in a related field (welding, industrial technology, business, or similar) preferred. * Strong technical understanding of welding processes (MIG/TIG/Stick), plasma cutting, and industrial fabrication equipment. * Hands-on familiarity with welding equipment, shop fabrication environments, and consumables. * Background in welding, industrial service, fabrication, or mechanical trades. Working Conditions * Frequent travel to customer sites, fabrication shops, and industrial facilities. * Occasional travel to other branches and manufacturer training sessions. * Valid Class 5 non-GDL driver’s license with a clean driver’s abstract. What We Offer * Competitive wages * Health & Dental benefits * Company pension plan * Friendly, team-oriented work environment How to Apply Please submit your resume and cover letter through Indeed. We look forward to hearing from you! Kristian Electric Ltd. 14236 121A Ave NW, Edmonton, AB Hours: Monday to Friday, 8:00am–4:30pm (Some overtime may be required) Monday to Friday 8:00 - 4:30 40 hours/week

What you’ll do

The Outside Sales Representative will maintain and grow sales with existing clients while proactively identifying new business opportunities in the industrial and fabrication sectors. They are responsible for demonstrating equipment, preparing quotations, and providing technical support to ensure customer needs are met.

Requirements

Candidates must have a minimum of 5 years of sales experience in an industrial or technical environment and possess excellent communication and negotiation skills. A valid driver's license is required, and a background in welding or industrial trades is preferred.

Benefits

• Competitive wages
• Health & Dental benefits
• Company pension plan

Listed skills

• Problem solving · Preferred
• Account Management · Preferred
• Sales · Preferred
• Negotiation · Preferred
• Communication · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales
• Welding equipment
• Plasma cutting
• Industrial fabrication
• Customer relationship management
• Technical product knowledge
• Negotiation
• Communication
• Problem-solving
• CRM software
• Proposal development
• Equipment demonstration
• Market analysis
• Project-based sales
• Account management
• Client Needs Assessment
• Outside Sales
• Industrial Equipment
• Welding Equipment
• Product Knowledge
• Strong Work Ethic
• Valid Driver's License
• Welding
• Customer Relationship Management
• Customer Service
• Fabrication
• Gas Tungsten Arc Welding
• Selling Techniques
• Problem Solving
• Material Handling
• Microsoft Outlook
• Plasma Cutting
• Presentations
• Renovation
• Contract Of Sale
• Troubleshooting (Problem Solving)
• Team Oriented
• Metal Inert Gas (MIG) Welding
• Competitive Analysis
• Price Negotiation
• Detail Oriented

Job areas

• Sales
• Manufacturing
• Trades
• Engineering
• Sales Representative
• Technical Sales Representative
• Information and Communications Technology Sales Professionals
• Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

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