Performance Marketing Manager (Acquisition & Growth)

Position Overvie wWe are looking for a highly analytical, data-driven, and growth-oriented Performance Marketing Manager (Acquisition & Growth) to own and scale our paid acquisition channels. In this role, you will define our user acquisition strategy, manage significant ad budgets, and rapidly scale customer growth while maintaining strict efficiency metrics (CAC, ROAS, and LTV). The ideal candidate lives in the data, loves experimentation, and is an early adopter of AI-driven marketing technologies

. Key Responsibiliti

es Paid Media Strat egyOwn the end-to-end execution of paid acquisition channels, including Paid Social (Meta, TikTok), Paid Search (Google Ads), Programmatic, and Affiliate marketi ng.Leverage platform-native AI and machine learning features (e.g., Meta Advantage+ campaigns, Google Performance Max) alongside third-party automation tools to continuously optimize bidding, budget allocation, and audience targeti ng.Stay ahead of platform updates, privacy changes, and emerging AI acquisition channels to keep our tech stack and strategies ahead of the cu

rve Media Analysis & Marketing Automa tionUtilize analytics to conduct deep media analysis, predict LTV, and accurately map out multi-touch customer journ eys.Build and maintain automated workflow systems to streamline repetitive campaign management tasks, set up automated performance triggers/alerts, and scale budget scaling ru les.Develop clear, actionable performance dashboards for executive leadership, utilizing data-insights tools to highlight growth opportunities and efficiency le

aks. Creative Stra tegy Partner with the Creative team to rapidly iterate, test, and scale localized or audience-specific ad creatives, copy, and h ooks.Implement a rigorous, hypothesis-driven testing framework to analyze visual elements and combat ad fatigue before performance d

rops. Funnel & Conversion Rate Optimization (CRO)Collaborate with Product and Web teams to optimize the post-click experience, utilizing AI-driven personalization tools to dynamically tailor landing pages and signup flows based on user intent and acquisition s ource.Design and execute A/B and multivariate tests on landing pages to reduce drop-offs and improve user activ

ation. Qualifications & SkillsExperience: 5–7+ years of hands-on experience managing in-platform performance marketing budgets ($200k+ monthly spend minimum) for a D2C, or high-growth bu siness.AI Tech Stack Proficiency: Proven experience working with modern AI marketing platforms for media analysis, automated bidding, and predictive m odelingPlatform Mastery: Deep, expert-level knowledge of Meta Ads Manager, Google Ads, and TikTok Ads Manager, with specific expertise in maximizing their algorithmic/machine-learning delivery e ngines.Analytical Rigor: Advanced proficiency in data analytics tools (e.g., GA4, Looker Studio) and a strong understanding of technical tracking setups (GTM, Meta Conversions API, Server-Side tra cking).Testing & Innovation Mindset: A track record of using generative AI and creative intelligence tools to scale ad production and increase creative testing velocity by 2x o r more.Agility & Drive: A self-starter who embraces automation to eliminate manual tasks, allowing for deeper focus on high-level growth strategy and

scale.