Location:Toronto Yes – 3 days/week

Salary Range: 50 INC/hr

Introduction

The key objective of the acquisition marketing team is to grow awareness and acquire new clients for digital investing products via marketing activities, partnering closely with internal business teams, sales, and external agencies to grow assets and market share.

Required Skills & Qualifications (Must-have qualifications that candidates must meet to be considered)

Strong experience that spans demand and revenue generation, paid media, social media, and analytics. Experience in developing and managing acquisition campaigns and promotions. Deep expertise in creative development, execution, and measurement related to acquisition/growth marketing. Strong working knowledge of digital media strategy and tactics including owned media strategy and channels. Experience delivering programs, campaigns, and client-facing content in Financial Services, Online Investing, or other highly regulated industries. Ability to successfully work with and manage agency partners and vendors. Typically, 6-10 or more years of relevant experience – and a minimum of 3 years in an acquisition or growth-focused marketing role. Post-secondary degree in a related field of study or an equivalent combination of education and experience.

Preferred Skills & Qualifications (Nice-to-have skills but are not required)

Self-directed and enthusiastic team player, collaborative, with a positive approach. Ability to interact with senior leaders and executive stakeholders. Strong oral, written, and presentation skills.

Day-to-Day Responsibilities (key tasks and expectations for the role)

Lead and develop strategic marketing roadmaps, business cases, product initiatives, and marketing programs. Develop marketing campaigns rooted in customer research and business insights to drive awareness, digital traffic, engagement, and sales. Assume ownership of acquisition campaigns, sharing key milestones, learnings, and reporting with stakeholders periodically. Develop targeting matrices to identify client groups for targeting and campaign optimization. Report on campaign results, including KPIs such as traffic, keyword rankings, applications, new accounts, and assets. Ensure the adherence to Brand and Product standards of all content and creative, in alignment with business objectives. Identify areas of opportunity to increase production efficiencies and support overall business objectives. Collaborate with external and internal agency partners and vendors to successfully deliver campaigns, projects, and content.

Company Benefits & Culture

Opportunity for contract extension and potential for full-time employment. Engagement with a team-oriented and collaborative work environment. Exposure to strategic marketing initiatives in a leading financial institution.

For immediate consideration please click APPLY to begin the screening process with Alex.