Responsibilities

Reporting to the director, Division Marketing Services (DMS), the marketing specialist, design and copy is responsible for managing multiple design projects simultaneously from concept through to completion; this includes conceptualizing and creating visual content for digital and print media, and email marketing for the division. This position plays an integral role for the division to achieve its revenue generation and student recruitment goals, and in strengthening both the division’s and university’s reputation. This is primarily achieved by:

creating content that is on strategy; a thorough understanding of marketing communication channels, and DCS’ varying audiences, and tailoring content appropriate for these channels and audiences; staying on top of trends of emerging digital media channels to coordinate the most impactful digital media distribution strategy for varying and multiple audiences; proactively identifying opportunities to enhance the division’s reputation without contradicting or conflicting with the university’s institutional positioning, regionally, nationally and internationally; displaying expert knowledge in print and digital content creation in a variety of formats; supporting and training the division’s program area staff (directors, program coordinators and program assistants) in marketing, graphic design, copywriting and editing, and email marketing; working collaboratively with other members of the DMS team, DCS staff, other university faculties and departments, and the division’s stakeholders off campus; and overseeing projects, analyzing how they are progressing, reporting and advising on opportunities for improvement in the future. Carries out related marketing/design/writing/editing duties as required in keeping with the qualifications of the position and the requirements of the job.

This position requires a bachelor’s degree in graphic design, visual arts and communications or other related discipline, plus five years of graphic design experience both in digital and print media, plus two years’ experience in email marketing.

A current portfolio of work demonstrating creative graphic design for print and digital media is required.

An equivalent combination of education, training and experience may be considered.

Knowledge, Skills And Abilities Include

Current graphic design trends and techniques Adobe Creative Suite: InDesign, Photoshop, Illustrator, Dreamweaver, Animate and Acrobat (advanced-level) Commercial printing process (including selection of paper stock, evaluating printer proposals etc.) Preparation of complex layout files to commercial printing prepress standard, and prepare/convert files for online use Brand design and development Solid understanding of current print and digital design trends and techniques Demonstrated knowledge of HTML/HTML5 and CSS Sound knowledge of email marketing best practices Experience with Google Web Designer, Apple Keynote and/or other animation/video platforms Exceptional copywriting and editing skills Strong proficiency with use of internal style guides Solid understanding of project management best practices Experience on the Mac platform Demonstrated commitment to valuing the principles of truth, reconciliation and respect, equity diversity and inclusion, and contributing to an inclusive working and learning environment

Competency Requirements Include

A commitment to service excellence Strong communication and project management skills Ability to creatively analyze and solve problems Ability to adapt marketing tactics and design to a variety of purposes and audiences Exceptional attention to detail and accuracy Strong organizational skills with ability to manage multiple projects, prioritize, make decisions independently, be self-motivated, and consistently meet deadlines Strong interpersonal skills and the ability to work effectively with a wide range of individuals and constituencies in a diverse community Ability to work independently and collaboratively in a team environment Ability to work under pressure to meet deadlines, multi-task and prioritize Strong, demonstrable technological aptitude