Position: Sales and Marketing Coordinator Department: Sales & Marketing Manager: VP of Sales & Marketing Employment Type: Full-Time Location: Purity Gas Inc. / Hybrid 10-1469 Sandhill Drive Ancaster, ON L9G 0H7 Compensation: $55, 000 - $65,000

COMPANY OVERVIEW Purity Gas is a results-oriented team of professionals driven by passion for innovation, continuous improvement and collaboration. We disrupt the multi-billion-dollar nitrogen gas market with state-of-the-art technology that enables commercial & industrial gas users to reliably, safely, and cost-effectively produce their own supply of gaseous nitrogen in-house and on-demand, at a fraction of the cost of buying nitrogen from third-party gas suppliers.

Our cutting-edge NITROCENTER® solutions offer a compelling value proposition to industrial and commercial nitrogen gas users, primarily by enabling on-demand nitrogen gas production, often at a staggering 90% cost reduction compared to conventional bulk nitrogen gas delivery methods. However, the advantages extend far beyond financial savings. Our nitrogen generation technology prioritizes environmental sustainability by minimizing energy consumption during production and eliminating the necessity for nitrogen gas transportation via traditional means, such as transport trucks. This approach not only reduces carbon footprint but also enhances operational efficiency, aligning with our commitment to responsible and sustainable operations.

At Purity Gas, our culture is defined by collaboration, motivation, and adaptability, creating an environment that inspires both our team members and partners alike. We prioritize a work culture that not only fosters excitement but also remains responsive to the diverse needs of our clients, partners, and employees. Our greatest asset lies in our positive, goal-focused team, whose dedication drives us towards collective success, innovation, and growth. Learn more at www.puritygas.ca.

Learn more at www.puritygas.ca.

JOB SUMMARY The Sales and Marketing Coordinator plays a crucial dual role in driving business growth by combining marketing campaign execution with pre-sales and lead management. You will serve as a bridge between marketing lead generation and sales & service pipeline development, ensuring a smooth handoff and alignment between campaigns and sales activities. In this role, you will execute digital and content marketing initiatives while managing qualified inbound opportunities directly, guiding them through the sales cycle. You will act as a primary point of contact during the pre-sales process, translating customer needs into actionable solutions, managing CRM data, and preparing sales enablement materials.

KEY RESPONSIBILITIES

Inside Sales & Lead Management

Manage inbound & outbound leads: Act as the primary point of contact for qualifying inbound and outbound leads generated from existing customers, marketing campaigns, partner referrals, and trade shows, driving them through the sales cycle and handoff to sales and/or service teams. Conduct discovery sessions: Lead virtual discovery sessions and exceptional telephone/video conferences with prospects and existing customers to uncover needs for preventative maintenance and capital equipment. Collect insights on discovery calls for customer satisfaction and net promoter score. Sales enablement support: Prepare and maintain simple sales materials, such as presentations, case studies, sales tools, and product catalogues. Prospecting & research: Conduct research on prospective accounts and industry segments to build targeted prospect lists and ABM campaigns. RFQ and proposal administration: Responsible for managing RFQ documentation and coordinating various supporting documentation and materials necessary for competitive and compelling bids

Marketing Execution

Content creation & social media: Draft, schedule, and publish content across LinkedIn, YouTube, and WordPress. Email marketing: Build, test, and schedule email campaigns and newsletters using Pardot. Report back on analytics and key learnings to enhance future campaign strategies. Design & media support: Assist in light graphic design using Canva or similar tools and help coordinate video shoots and visual assets. Event coordination: Support logistical planning, marketing materials preparation, and post-event follow-up for industry trade shows.

CRM & Operations

CRM administration: Maintain accurate customer interaction records and update basic lead information and data collection in Salesforce. Marketing operations: Update the marketing content calendar, document processes, and organize creative assets in internal folders.

SKILLS & QUALIFICATIONS

Experience: 1–5 years of experience in a combined B2B marketing, inside sales, or sales support role, ideally within the manufacturing or industrial equipment sectors. Software Proficiency: Strong working knowledge of digital marketing and CRM tools, including Salesforce, Pardot, WordPress, Canva, Google Analytics, and GSuite (Drive, Docs, Sheets, Gmail). Communication Skills: Exceptional written, telephone, and video conference communication skills, with a proven ability to manage customer relationships. Work Style: Organized, self-directed, and capable of balancing multiple projects in a fast-paced environment while paying close attention to detail. Education: Bachelor’s degree or diploma in Marketing, Business, Communications, or a related field. Language: Fluent in English (written and oral); fluency in French is an asset

WORK CONDITIONS:

Regular full-time hours (37.5 hours per week), 3 days in office per week Possible travel to trade shows or industry events

Purity Gas thanks all applicants who express an interest in this opportunity; however, only those selected for an interview will be contacted.

Please note that Purity Gas may use artificial intelligence (AI) and automated screening tools as part of the recruitment and candidate evaluation process.

This position is being posted in connection with an existing vacancy. At Purity Gas, we foster a collaborative work environment that is motivating, innovative, and adaptable to the needs of our clients, partners, and employees.

Purity Gas is committed to fostering an inclusive and accessible workplace. Accommodations are available throughout the recruitment process in accordance with applicable human rights legislation. Applicants requiring accommodation are encouraged to notify us at any stage of the recruitment process. Purity Gas welcomes applications from all qualified candidates and is committed to providing equal employment opportunities.