About The Company

Directive Consulting is a premier B2B marketing agency dedicated to delivering measurable results for brands that prioritize performance metrics. With over a decade of experience and a portfolio of more than 420 B2B brands, the company has established a reputation for driving tangible outcomes through innovative marketing strategies. Operating across three core divisions—Performance, Communications, and Commerce—Directive integrates expertise in Paid Media, Content Marketing, PR, Paid Social, Marketplace, and Lifecycle Marketing. Central to its approach is the proprietary methodology, DiscoverabilityOS, which aligns brand positioning with demand generation to guide ideal customer profiles through every decision point, maximizing engagement and conversions.

The company fosters a fast-paced, bold environment where challenging the status quo is encouraged. Directive values creative problem-solving, impactful campaign creation, and building brands that stand out in competitive markets. The organization seeks passionate professionals who thrive on performance marketing, enjoy tackling complex challenges, and want their work to have meaningful business impact.

About The Role

We are seeking a creative, curious, and ambitious designer to join our team, specializing in performance-driven advertising. In this role, you will bring innovative visual ideas to life across multiple digital channels including LinkedIn, Meta, YouTube, and TikTok. Your designs will be crafted to capture attention, stop scrolling behaviors, and drive measurable results. This position offers an excellent opportunity for someone eager to learn, experiment, and demonstrate their skills in a dynamic, fast-moving environment where design directly influences client success.

As part of our collaborative team, you will work closely with media, content, and client teams to develop and implement creative assets for A/B testing and optimization strategies. Your work will be data-backed, ensuring that every design contributes to improving campaign KPIs. The role involves creating static, motion, and video assets while maintaining brand consistency and adapting to different platform specifications. You will also be involved in user research, usability testing, and heat mapping to inform your design process, continuously iterating based on insights and testing outcomes.

This position requires excellent communication skills, the ability to manage multiple projects simultaneously, and a proactive approach to staying updated on industry trends and emerging technologies related to CRO and user experience design.

Qualifications

1-3 years of experience in graphic design, with a focus on performance-driven creative and CRO. At least 1 year of experience with motion graphics. Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign. Basic video editing skills using Adobe Premiere Pro, After Effects, or similar tools. Strong portfolio demonstrating design skills and performance marketing projects. Excellent communication and collaboration abilities for working with cross-functional teams. Knowledge of performance marketing metrics such as A/B testing, heat mapping, and CRO analytics. Ability to work effectively in an agency environment and manage multiple projects under tight deadlines. Interest in staying current with industry trends, AI, and automation tools that enhance marketing efforts.

Responsibilities

Create compelling static and motion design assets, including ad sets and landing pages, aligned with data-driven insights to optimize digital marketing KPIs. Produce motion graphics and short-form videos optimized for social media platforms like LinkedIn, Instagram, YouTube, and TikTok. Edit existing video assets into high-performing ad units tailored to specific platform requirements and audience attention spans. Collaborate with media and content teams to ensure creative assets align with campaign goals and audience insights. Maintain consistency in branding across all static, motion, and video assets while adapting creative elements for different segments and platforms. Design and implement A/B tests and other experiments using CRO tools such as Optimizely, Unbounce, or Crazy Egg. Conduct user research, usability testing, and heat-mapping to gather insights and validate design decisions. Iterate and refine designs based on data, testing results, and stakeholder feedback. Manage multiple projects simultaneously, providing regular updates and communicating effectively with internal teams and clients. Stay informed about industry trends, emerging technologies, and best practices in CRO and user experience design.

Benefits

Competitive annual salary range of $70,000 - $95,000 CAD, commensurate with experience and skills. Comprehensive medical, dental, and vision insurance plans for employees and dependents, with a 100% employer-paid plan for the employee and a 50% contribution for dependents. Disability and life insurance coverage to support overall well-being. Support for mental health through access to certified therapists via Spring Health and memberships to Headspace. Physical health benefits including physical therapy through Omada, fertility support, virtual workouts via Aaptiv, and primary care through One Medical. Flexible time-off policies including unlimited PTO (minimum of two weeks), paid holidays, your birthday off, and end-of-year recharge period (December 24 - January 1). Paid parental leave to support work-life balance. Financial benefits such as traditional and Roth 401(k) plans with a 3% company match. Annual performance-based bonus structure that increases with tenure. Remote work flexibility, with the option to work from anywhere in the US or from our modern Irvine, California office. Supportive and inclusive company culture that values diversity and promotes professional growth.

Equal Opportunity Employer

We are proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other basis protected by federal, state, or local law.