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Marketing Manager

Codentrel10 days ago
Mississauga, Ontario, Canada
Senior Level
Full-Time

About the role

Codentrel, a leading provider of advanced IT, telecom, and AI-driven solutions, is seeking an experienced and results-oriented Marketing Manager to drive brand growth, market expansion, and strategic communications. This role is ideal for a creative, analytical, and highly organized professional who can blend strategic planning with hands-on execution.

Responsibilities

Develop and implement comprehensive marketing strategies to strengthen Codentrel's brand presence and market reach Manage digital marketing campaigns including SEO, SEM, social media, email marketing, and content marketing Oversee the creation of marketing materials, including brochures, presentations, videos, and web content Conduct market research to identify trends, competitor strategies, and new business opportunities Collaborate with sales and product teams to develop targeted campaigns that support business development goals Monitor and analyze campaign performance metrics to optimize ROI Manage public relations activities, press releases, and media engagement to enhance brand visibility Plan and execute corporate events, trade shows, and webinars to promote Codentrel's products and services Maintain brand consistency across all marketing channels Manage the marketing budget effectively to ensure maximum impact

Requirements

Education & Certification:

Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred) Minimum 5 years of relevant marketing experience, preferably in the technology, telecom, or IT sector

Technical Skills & Knowledge

Strong knowledge of digital marketing tools (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager) Proficiency in analytics tools such as Google Analytics, SEMrush, or similar platforms Familiarity with CRM systems and marketing automation tools (HubSpot, Salesforce Marketing Cloud, etc.) Experience in content creation, copywriting, and storytelling for technical and business audiences

Soft Skills

Excellent strategic thinking and project management skills Strong communication and presentation abilities Creative mindset with a data-driven approach to decision-making Ability to lead cross-functional teams and work collaboratively Highly self-motivated and adaptable in a fast-paced environment

Work Conditions

Standard hours: 8:00 AM – 5:00 PM Occasional evening or weekend work for events and campaign deadlines May require travel for conferences, client meetings, and exhibitions

About Codentrel

IT Services and IT Consulting