Senior Manager, Foodservice Sales & Commercial Operations
Top Benefits
About the role
This posting is for a new role.
Our vision is loved brands, done sustainably, for a better shared future. As a Senior Manager, Foodservice Sales & Commercial Operations, you’ll work to drive customer value creation through best-in-class market execution through our Broker Sales Agency. We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands in the North America Operating Unit (NAOU). This role is on the Juice & Dairy business unit, accountable for exciting brands such as Simply, Minute Maid, Fruitopia, Fuze Iced Tea and Fairlife Ultra Filtered milk.
Key Responsibilities:
- Own delivery of the Annual Business Plan (Net Revenue, Gross Profit, Volume, Market Share, Trade, and OPEX) for Foodservice customers, ensuring strong execution through the broker network and stewardship of the end-to-end value chain across a complex, multi-stakeholder organization
- Lead and manage broker partners responsible for customer relationships, providing strategic direction, performance management, and operational oversight to ensure consistent execution of sales and growth strategies
- Portfolio & Pricing Strategy: Develop and optimize product portfolio and pricing strategies to ensure competitiveness and margin objectives
- Establish clear performance expectations, KPIs, and execution routines for broker teams, ensuring accountability and continuous improvement
- Partner cross-functionally with internal Sales, Supply Chain, Innovation, Marketing, Finance, and other North America teams to align priorities, resolve operational challenges, and ensure successful execution of strategies
- Monitor market, competitive, and performance data, translating insights into strategic recommendations and actionable plans for brokers to drive distribution, mix improvement, and market share growth
- Manage and allocate trade investment and promotional funding through broker partners, ensuring disciplined execution aligned with brand pricing strategies and financial objectives
- Identify and execute collaborative promotional and merchandising initiatives across our beverage portfolio, leveraging broker relationships to maximize category performance and customer profitability
- Lead weekly, monthly, and annual customer and regional business planning with broker teams, incorporating the Voice of the Customer and operational insights into NAOU and Brand planning processes
- Ensure strong communication flow and alignment between internal stakeholders and broker teams, enabling efficient execution across a networked Foodservice environment
Qualifications:
- Bachelor’s degree in Business, Marketing, or related field; MBA or advanced degree preferred
- 5+ years of experience in commercial roles or account management, preferably with foodservice, CPG, or brokered sales channels.
- Strong leadership, communication, and influencing skills, with the ability to manage cross-functional teams and external partners.
- Relationship management (suppliers, contractors, bottlers) knowledge of third-party supplier/contractor culture/core competencies is required.
- Highly analytical and adept at translating data into actionable business insights.
- Demonstrated success managing P&L, developing commercial strategy, and delivering business plan objectives.
- Experience supporting or managing broker teams preferred
- Must possess the ability to seek alternatives and recommend best solutions that gain all parties support and lead to win-win results.
This role is a fantastic opportunity for a CPG professional with a strong understanding of customers, brand strategies, shopper behavior and a proven track record executing customer marketing strategies. The ideal candidate will be strategic, detail-oriented, and adept at managing relationships with both internal teams and external partners.
What We Can Do For You:
- Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products**.**
- Iconic & Innovative Brands: Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more.
- Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Pay Range:
Canada: $124,000 - $147,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
Canada
City/Cities:
Toronto
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
May 28, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Pay Range:Canada: $0 - $0
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:0 - 20
Long-term Incentive reference value is a market-based competitive value for your role.