Role: Marketing Specialist Location: Toronto / Hybrid Background check MANDATORY Duration: 6 Months JOB DESCRIPTION: Required Qualifications

5+ years of hands-on experience in digital analytics implementation, tag management, or marketing technology operations, with clear ownership of Adobe Launch or Adobe Experience Platform Data Collection Deep expertise in Adobe Launch, including rules, data elements, extensions, environments, publishing workflows, and governance practices Strong experience implementing Adobe Analytics, including solution design, variable mapping, event tracking, QA validation, and audit remediation Experience with Adobe Web SDK, data layer design, and integrations across Adobe solutions such as AEM, Adobe Target, CDP, or related platforms Ability to create implementation documentation such as SDRs, technical specifications, testing evidence, and taxonomy standards Demonstrated success translating business requirements into scalable technical solutions and coordinating delivery across marketing, analytics, and IT teams

Essential Experience & Qualifications

Bachelor s degree in marketing, information systems, analytics, computer science, or a related field Adobe Launch or Adobe Data Collection certification strongly preferred Experience establishing scalable data layers and measurement taxonomies for complex website ecosystems Strong knowledge of digital tagging QA methods, browser debugging tools, network inspection, and defect resolution practices Experience supporting or evaluating Adobe Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), or related journey analytics capabilities is strongly preferred Excellent analytical, communication, and stakeholder management skills, with the ability to lead implementation conversations across technical and non-technical teams Strong project and program management discipline, including prioritization, documentation, and execution against measurable outcomes