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PROGRAMMATIC SPECIALIST

The Home Depot Canadaabout 24 hours ago
Toronto, Ontario, Canada
Entry Level
Full-Time

Top Benefits

Semi-Annual Bonuses
Deferred Profit-Sharing Program
Comprehensive Paid Benefits

About the role

Pay Range: $65,000 - $95,000

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.

Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.

Overview

Key Responsibilities:

Managing Programmatic Media Campaigns

Lead the development and execution of comprehensive marketing campaigns across various channels, including video, display, audio, and digital out-of-home. Oversee the daily management and optimization of campaign budgets to ensure efficient and effective spending across all media tactics. Enhance campaign performance by optimizing delivery strategies across insertion orders and line items to maximize targeting effectiveness.

Planning & Reporting on Programmatic Campaigns

Act as a trusted advisor, offering recommendations to optimize media strategies and exceed campaign goals. Create and deliver detailed post-campaign analyses, providing actionable insights and recommendations to Marketing Managers for enhancing future campaigns across key business areas

Programmatic Innovation

Keep up-to-date with the latest innovations and offerings from key programmatic partners, focusing on testing and integrating new strategies. Utilize a range of media tools to track industry trends, audience sentiment, share of voice, customer interactions, sales opportunities, and content creation ideas. Drive business growth by identifying new opportunities and collaborating with planning and production teams to implement creative solutions.

Competencies:

Action Oriented Collaborates Customer Focus Drives Results Communicates Effectively

Skills:

Strong attention to detail Organization Problem-solving Excellent written and verbal communication skills Data Analysis Digital Campaign Management

Direct Manager/Direct Reports:

Reports to Manager, Programmatic Media & Digital Operations No Direct Reports

Travel Requirements:

None

Physical Requirements:

Extended Sitting

Location:

On site-5 days per week

Working Conditions:

Working in an office setting: computer work, camera on virtual meetings

Minimum Education:

University/College degree in a related area of study, or equivalent experience

Minimum Years Of Work Experience:

1-2 in Programmatic Media planning, activation & reporting across leading Demand Side Platforms (DSPs)

Minimum Leadership Experience:

None

Certifications:

Any media platform certifications considered an asset

Other Requirements/Assets:

Experience with media buying in a retail environment

In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada usesArtificial Intelligence (AI) technology to assist with the screening and assessment of applicantsfor this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.

About The Home Depot Canada

Retail