Department: Sales

Location: Cochrane Toyota, Cochrane, Alberta

Reports To: General Manager / Marketing and Business Development Manager

Position Overview:

Cochrane Toyota is seeking a driven and detail-oriented Sales Manager who thrives in a dynamic, customer-focused environment. The ideal candidate will be a self-starter with strong leadership skills and a proven track record of motivating teams to achieve sales targets. As a key member of our leadership team, the Sales Manager will be responsible for the day-to-day management of the Sales Department, ensuring optimal inventory levels, implementing sales processes, and driving exceptional customer experiences.

Key Responsibilities:

Team Leadership & Development:

Lead and mentor a team of Product Advisors, promoting a culture of accountability, integrity, and excellence. Facilitate onboarding and training programs for new hires, ensuring adherence to Cochrane Toyota’s sales processes and customer service standards. Establish performance benchmarks and continuously monitor the team’s progress, providing constructive feedback and coaching to drive improvements.

Sales Strategy & Execution:

Develop and implement monthly and quarterly sales strategies to meet departmental goals and maximize profitability. Manage CRM processes to ensure all leads are being handled promptly and effectively by the BDC and Product Advisors. Work closely with the Finance Office to ensure a seamless handoff of customers and efficient deal closure. Oversee pricing and inventory management, leveraging industry insights and market trends to maintain a balanced inventory mix.

Inventory Management & Coordination:

Collaborate with the Inventory Manager to maintain a clear understanding of vehicle allocations, DMA-based priority scales, and stock numbering systems. Monitor the status of aged inventory and implement proactive strategies to reduce days on lot, including dealer trades, pricing adjustments, and special promotions. Regularly review and audit inventory listings to ensure accurate representation on digital platforms.

Customer Experience & Relations:

Maintain a high standard of guest satisfaction by promoting a consultative, guest-first approach throughout the sales team. Handle escalated guest concerns and manage complex negotiations to achieve win-win outcomes that align with the Cochrane Toyota brand promise. Oversee the integration of Sales and Service BDC processes to ensure a seamless guest experience, from initial inquiry to vehicle delivery and ongoing service.

Process Implementation & Improvement:

Lead the development, documentation, and continuous improvement of Standard Operating Procedures (SOPs) for the Sales Department. Monitor and refine the test drive process to ensure it is engaging, controlled, and tailored to highlight Toyota Safety Sense (TSS) features and other key benefits. Utilize the DMA-based Allocation Priority Scale to optimize order fulfillment and customer satisfaction.

Data-Driven Decision Making:

Analyze sales data, customer feedback, and CRM metrics to identify trends and opportunities for improvement. Work closely with the Marketing and Business Development Manager to optimize lead generation and improve the quality of inbound leads. Provide monthly and quarterly reports on key performance indicators (KPIs), including sales targets, closing percentages, and customer satisfaction scores.

Qualifications:

Minimum of 5 years of experience in automotive sales management, with a proven track record of achieving sales targets. Strong understanding of Toyota products, sales processes, and dealership operations. Proficient in CRM systems (experience with PBS preferred). Exceptional communication and interpersonal skills, with the ability to lead and motivate a diverse team. Strong analytical skills, with a detail-oriented mindset and the ability to make data-driven decisions. Ability to adapt to changing priorities and manage multiple projects simultaneously. Self-motivated, proactive, and results-driven.

Additional Skills & Requirements:

Knowledge of Toyota Safety Sense (TSS) and other Toyota-specific features is an asset. Familiarity with allocation processes and inventory management best practices. Experience developing and implementing SOPs in a fast-paced environment.

Why Join Cochrane Toyota?

Cochrane Toyota offers a dynamic, collaborative, and supportive work environment, with opportunities for career advancement and professional growth. We value our employees and believe in rewarding hard work and dedication.

If you are a self-starter with a passion for driving success and an eye for detail, we want to hear from you!