Company OverviewPureBites® and Primal Pet Group are proudly Canadian-owned leaders in premium pet nutrition, offering complementary solutions for pet specialty retailers.

PureBites® is a category leader in single-ingredient, freeze-dried treats, known for simplicity, transparency, and high-performing assortments that drive repeat purchases.

Primal Pet Group is a pioneer in raw and fresh nutrition, delivering innovative, responsibly sourced products that support premium feeding and growing consumer demand.

Together, these brands provide a complete premium portfolio from everyday feeding to high-value treats, helping retailers increase basket size, frequency, and customer loyalty.

This is more than a sales role, it’s an opportunity to represent trusted brands that support independent pet retailers through hands-on service, in-store education, and true partnership. Job Summary

We are seeking a dynamic, self motivated Territory Manager to lead growth and in store execution across Eastern Canada. This is not a desk job. Most of your time will be spent traveling within your territory, visiting stores, supporting retailer teams, working alongside distributor reps, and building the business through consistent account service and new account development. The successful candidate will manage their territory like their own business, balancing strategic account planning with strong day to day execution in market.Responsibilities and Duties Drive sales growth and territory execution Establish, develop, grow, and maintain relationships with prospective and existing customers to introduce and grow both brands Execute a territory sales plan focused on sales growth, profitability, brand development, and brand awareness Prospect and open new independent pet specialty accounts and support onboarding, assortment, and first order execution Present and sell in new products, seasonal programs, and promotions to drive distribution and velocity Store visits, merchandising, and retail execution Perform regular store visits on a consistent route schedule, including weekly, monthly, and quarterly coverage based on account tiering Support retailers with merchandising, purchasing, replenishment planning, and in store visibility standards Ensure proper product placement, brand presence, and representation through staff engagement and execution at shelf Resolve retailer issues and complaints quickly and professionally Training and education Provide in person and phone training to retailer teams on product benefits and how to confidently sell to the consumer Deliver nutritional and product education that supports both Primal feeding conversations and PureBites treating recommendations Distributor partnership and ride alongs Liaise with distributor sales teams regularly to establish, service, and grow accounts Schedule ride alongs, territory planning, and brand training sessions with distributor reps Provide ongoing support to distributor reps to improve confidence, closing, and execution in the market Key account and regional chain management Support key accounts and regional chains within the territory through joint business planning, promotional execution, and new item launches Prioritize accounts using an A, B, C structure based on current and potential revenue, cost to serve, and probability of success, then allocate time accordingly Reporting, planning, and administration Maintain accurate customer records and activity reporting using company tools and CRM Provide input into forecasting and sales estimates to support production and inventory planning Manage expenses within budget and submit required reporting on time Dedicate structured time weekly for administration, reporting, planning, and internal coordination Events and brand representation Represent the brands at trade shows, industry events, and in store promotional events as required Occasionally work evenings and weekends depending on event schedule Travel Expectations Territory coverage includes Ontario, Quebec, and the Maritimes Up to 70 to 80 percent travel, including overnight stays, potentially up to four nights per week This role requires being in stores consistently, supporting teams, and driving execution in market Qualifications and Skills 3 to 5 years of sales experience, pet specialty or pet food experience preferred Proven ability to build relationships, influence in store, and close new business Strong communication, presentation, and negotiation skills Highly organized, proactive, and able to manage multiple priorities with minimal supervision Comfortable working independently in a fast paced environment Proficient with Microsoft Office, especially Excel and PowerPoint, and comfortable using CRM tools ​​​​​​​Bilingual English and French is strongly preferred, and may be required depending on territory coverage Why Join the Pure Treats Primal Pet Foods Team?

We take care of our employees with competitive benefits and rewarding perks, including: ✅ Competitive base salary plus commission and bonus potential ✅ Competitive Dental, Vision & Supplemental Coverage ✅ Supportive Team Environment & Much More! ✅ Product discounts for your pets

Join a company that values hard work, collaboration, and the people behind our success.