Director of Sales – Québec Region Location: Greater Montréal Area (Hybrid – 3 days onsite) Compensation: $130,000–$160,000 base + performance bonus

About the Opportunity

Envy Consulting Group has been retained by a leading and rapidly growing owner-operator in the Canadian senior living sector to recruit a Director of Sales for Québec. This is a high-impact leadership role responsible for driving occupancy, revenue growth, and market expansion across a portfolio of retirement residences. The successful candidate will lead regional sales strategy, strengthen referral networks, optimize lead conversion, and build a high-performing sales culture that consistently exceeds occupancy targets .This role is ideal for a senior sales leader who thrives in a performance-driven environment and has a proven track record of growing occupancy within the retirement living, healthcare, or hospitality

Key Responsibilities Sales Strategy & Revenue Growth Develop and execute regional sales strategies to achieve occupancy and revenue targets Identify opportunities to increase market share across existing and new communities Partner with executive leadership on pricing, promotions, and growth initiatives Monitor competitive activity and market trends to drive strategic decision-making Occupancy Management Drive lead generation, conversion, and move-in performance across multiple residences Establish accountability measures and performance metrics for community sales teams Implement best practices to improve inquiry management and sales effectiveness Forecast occupancy trends and proactively address gaps Sales Leadership Lead, mentor, and develop Community Relations and Sales Managers Create a culture of performance, accountability, and customer service excellence Conduct regular coaching, pipeline reviews, and performance evaluations Support recruitment and onboarding of sales talent Referral Development & Community Engagement Build and strengthen relationships with healthcare professionals, hospitals, community organizations, and referral partners Identify strategic partnership opportunities that generate qualified leads Represent the organization at networking events and industry functions Marketing & Lead Generation Partner with the marketing team on digital and local marketing initiatives Evaluate campaign performance and ROI Support brand awareness and reputation management efforts across the region CRM & Performance Analytics Leverage CRM systems to monitor lead sources, conversion ratios, and occupancy performance Develop reporting dashboards and actionable insights Use data to continuously refine sales strategies and improve results Qualifications Minimum 7+ years of senior sales leadership experience Proven success driving occupancy growth within retirement living, senior housing, healthcare, hospitality, or related sectors Experience leading multi-site sales teams Strong understanding of CRM systems, sales analytics, and pipeline management Exceptional leadership, coaching, and relationship-building skills Strong business acumen and strategic thinking capabilities Bilingual French/English strongly preferred Ability to travel regularly throughout Québec Why Join Direct impact on revenue growth and portfolio performance Opportunity to shape regional sales strategy during a period of expansion Executive-level visibility and influence Growing organization with significant acquisition and development plans Competitive compensation and performance incentives