Director of Growth & Product Marketing

Fullintel | Media Intelligence (AI + Analyst) Location: Remote (Canada Preferred) Reports To: President & Co-Founder

About Fullintel

Fullintel is a leading media intelligence and narrative insights company serving Organizations with complex media and stakeholder environments. With offices in Canada, the United States, and India, and a global team of 250 analysts, technologists, and client service professionals, we combine advanced AI technology with expert human insight to deliver decision-grade intelligence.

Our platform and services power real-time media monitoring, executive briefings, and strategic analysis for some of the world’s most recognized brands, including Johnson & Johnson, Shell, Google, and OpenAI, helping communications leaders understand, shape, and act on the narratives that impact their businesses.

We’re growing quickly, and this is an opportunity to step into a role at the intersection of client strategy, narrative intelligence, and data storytelling.

You’ll work directly with global communications leaders to turn complex media signals into clear, executive-ready insights and build relationships that influence real business decisions. If you’re energized by combining analysis, storytelling, and client engagement, this is a role where you can have an immediate impact.

The Opportunity

This is a rare opportunity to build and lead the marketing engine of a growing enterprise SaaS and services company.

You will be responsible for generating pipeline, strengthening customer retention and expansion, bringing new products to market, and implementing an AI-powered marketing stack that increases marketing effectiveness and productivity.

This role is ideal for someone who thrives in a fast-moving environment, enjoys building systems, and wants direct ownership over marketing outcomes.

What You'll Own

Revenue Marketing

Build and execute Fullintel's annual marketing plan Own marketing-sourced pipeline targets Develop account-based marketing programs Define campaign strategy and messaging Improve website conversion performance Align closely with sales to support pipeline growth

Product Marketing

Partner with Product leadership to bring new products and features to market Translate product briefs into compelling feature-benefit stories Develop positioning and messaging frameworks Create launch plans and customer communication strategies Build sales enablement materials and competitive positioning Drive product awareness, adoption, and expansion opportunities

Customer Marketing

Develop customer communication programs Create structured product update and release communications Build case study and customer advocacy programs Support client retention and expansion efforts Develop executive-facing marketing assets

Vertical Marketing

Establish Fullintel as a thought leader within:

Pharma & Healthcare Communications Regulated Industries You will develop industry-specific messaging, campaigns, thought leadership, and account-based marketing strategies.

Strategic Partnerships & Events

Develop relationships with industry organizations Negotiate sponsorships and speaking opportunities Maximize lead generation and thought leadership opportunities Ensure events contribute to a measurable pipeline

AI Marketing Transformation

You will lead Fullintel's implementation of an AI-powered marketing stack.

Responsibilities include: Identifying and implementing AI marketing tools Building repeatable AI workflows Improving marketing productivity through automation Developing prompt libraries and campaign templates Leveraging AI for content creation, research, product marketing, customer communications, and demand generation

We believe AI should amplify great marketers, not replace them.

What Success Looks Like

Within your first 12 months:

Marketing-sourced pipeline increases significantly Product launches follow a structured go-to-market process Customer marketing programs improve awareness and adoption Website conversion rates improve Strategic partnerships generate measurable opportunities AI is embedded throughout the marketing workflow Marketing becomes a predictable contributor to growth

Who You Are

You think in terms of pipeline, revenue, retention, and growth You are a strong writer and storyteller You can turn complex products into clear customer value You are comfortable building marketing systems from the ground up You understand enterprise buying cycles You enjoy working closely with Sales, Product, and Customer Success You embrace AI and use it daily to improve productivity and effectiveness You are equally comfortable creating strategy and executing high-impact initiatives

Ideal Background

8+ years of B2B marketing experience Experience in Enterprise SaaS or technology companies Strong product marketing and demand generation experience Experience launching software products and new features Experience with ABM, lifecycle marketing, and customer marketing Familiarity with Salesforce and marketing automation platforms Experience implementing AI marketing tools and workflows Strong project management and organizational skills Excellent written communication skills

Media monitoring experience is not required.

Enterprise SaaS growth experience is.

Compensation

Competitive salary plus performance-based bonus tied to pipeline growth, product adoption, and key marketing objectives.

Why Join Fullintel?

You'll have the opportunity to shape the future of a growing company operating at the intersection of AI, media intelligence, and strategic communications.

You'll work directly with leadership, influence company direction, and build a modern AI-powered marketing organization designed for scale.

• Fully remote role, work from anywhere in Canada • Competitive salary: Dependent on relevant experience plus a performance-based bonus. • High-visibility role with direct access to senior leadership • A client roster that includes some of the world's most recognized brands • A collaborative, fast-moving team that values craft, curiosity, and getting things right • Comprehensive benefits plan including extended health and dental coverage • 1.5% education benefit to invest in your own professional development • 3 weeks paid vacation to start, plus 5 paid sick days and 2 personal days