We are Parallel 49 Brewing Company, a craft brewery based in the heart of East Vancouver.  We were founded in 2012 by passionate craft beer enthusiasts and have quickly become a staple in the Canadian craft beer scene. We are looking for skilled and interesting people with great attitudes to complement our team while we remain a top employer in Vancouver and the craft beer industry. 

Territory Manager will be responsible for growing all Parallel 49 Brewing products in retail and hospitality accounts through effective management, development, and execution of sales strategies in the designated territory. Adherence to distribution targets and route plans will be critical for the success in this position.  The ability to manage multiple brands in both beer and RTD beverages will also be key to this role. Understanding the beverage alcohol industry, including profitability margins and markups will be integral.   A dedication to detail in consumer promotion in both the retail and on-premise channels is necessary, with attention to needs analysis skills during interaction with customers. Integrity, passion, innovative thinking and in-person presentation skills are essential for this role.

Duties and Responsibilities

• Meet or exceed territory sales volume objectives while achieving personal and corporate objectives

• Manage & achieve and be accountable for annual budget objectives, including volume, distribution and trade expenditure categories.

• Service and support all retail and select on-premise customers, while growing their passion for our products.

• Effectively manage and ensure freshness of products and FIFO principles

• Emphasis on retail space and planning for effective placement of Parallel 49 Brewing Company products at retail store level

• Follow corporate call procedures to ensure all merchandising and objectives are met through CRM.

• Execute marketing-based programs while creating independent/specific sales programs for customers when opportunities present.

• Demonstrate ability to effectively communicate and deliver compelling presentations and/or training sessions

• Analyze and report on territory sales performance on a monthly basis.

• Plan and execute and attend events within the assigned sales territory

• Complete administrative duties on time such as: quarterly, monthly and weekly call plan trackers, customer visit trackers, customer account trackers, pricing surveys, expenses, etc.

Qualifications

• 2 - 5 years merchandising or sales experience in the Alcohol Beverage industry and/or other consumer packaged goods organization is preferred

• You must have and maintain a provincial valid driver’s license in good standing with no limitations/restrictions

• Must be of legal drinking age and hold a valid Serving it Right certificate

• Exceptional verbal and written communication and interpersonal skills

• Business level English language proficiency is required

• Strong work ethic and dedication to reaching and exceeding personal sales goals

• Effective time management skills and the ability to work well independently with minimal supervision

• Demonstrated ability in negotiation and sales

• Passion for craft beer and RTD beverages

Education Requirements

• Bachelor's degree in business, marketing, or related field is an asset

Preferred Skills

• Previous experience with CRM Software is an asset

• A comprehensive understanding of beer styles, production methods, and trends is an asset

Working Conditions

• Daily travel within assigned territory is required

• Periodically lift up to 50 pounds as needed

Perks

• Fantastic team of people who are passionate about craft beer and sharing our brews with our community

• 100% coverage of Extended Group Benefits!

• Retirement Savings Plan employer matching up to 4%

• Employee Staff Card loaded bi-weekly with money for you to use in our Street Kitchen on food and beverage and in our retail store

• Staff discounts on food while you’re working and on days off

• We love to train our people and promote from within

Parallel 49 Brewing Company is committed to building a workplace that celebrates diversity, fosters inclusivity, and ensures equal opportunities for all team members and applicants. We are an equal-opportunity employer driven by our mission of creating great beer accessible to all. 

We value and respect differences in race, ethnicity, gender, sexual orientation, age, religion, and other dimensions of diversity. Our strong company culture supports our vision of a diverse, open, safe, and respectful workplace. We celebrate diversity and are committed to creating an inclusive environment for all team members to talk openly, grow our understanding of others’ experiences and continue to learn how to improve our approaches.