Sales Lead (Media) Company: Northly Group Location: Toronto / Remote Type: Full-time

Northly Group is one of Canada’s fastest-growing social publisher networks, reaching millions of people across the country through our portfolio of digital media brands.

With over 6M+ followers, 100M+ monthly reach, and 750M+ monthly views, Northly Group connects brands with highly engaged audiences across culture, food, lifestyle, nightlife, events, real estate, sports, deals, and city-based communities.

We’re looking for a Sales Lead (Media) to help drive revenue, grow brand partnerships, and lead sales opportunities across the Northly Group network.

About the Role As Sales Lead (Media), you’ll be responsible for identifying new business opportunities, managing inbound and outbound brand conversations, building client relationships, and supporting the full sales process from first pitch to campaign execution. This role is ideal for someone who understands digital media, social platforms, branded content, influencer marketing, and content-driven advertising. You should be confident pitching brands, agencies, and decision-makers while helping them understand how to reach Canadian audiences through Northly Group’s media network.

Responsibilities Lead media sales efforts across Northly Group’s portfolio of platforms Prospect and outreach to brands, agencies, local businesses, event companies, and national advertisers Build and maintain strong client and agency relationships Pitch sponsored content, social distribution packages, influencer amplification, event partnerships, and custom campaigns Manage the sales pipeline from outreach to proposal, follow-up, closing, and campaign handoff Work with internal content and campaign teams to ensure sold campaigns are clear, executable, and aligned with client goals Help create proposals, media plans, rate cards, and campaign recommendations Track leads, client conversations, deal stages, and revenue opportunities Identify trends, categories, and brands that align with Northly Group’s audiences Support sales systems, workflows, reporting, and growth as the department scales Represent Northly Group professionally in client and agency conversations

Qualifications Experience in sales, media sales, partnerships, advertising, influencer marketing, or business development Strong understanding of social media platforms, especially Instagram, TikTok, and short-form content Comfortable pitching brands, agencies, and decision-makers Strong communication, presentation, and negotiation skills Ability to manage multiple leads, campaigns, and conversations at once Organized, proactive, and comfortable working in a fast-paced media environment Familiarity with Canadian brands, agencies, nightlife, events, entertainment, food, lifestyle, or culture is a plus Experience with CRM tools, Google Workspace, and proposal decks is an asset

What We’re Looking For We’re looking for someone who is ambitious, organized, social, and understands how modern media actually works. Someone who can spot brand opportunities, start conversations, close deals, and help turn Northly Group’s audience and influence into long-term brand partnerships. You should be comfortable working with both local businesses and national brands, and you should understand that today’s best campaigns don’t feel like traditional ads. They feel native, relevant, and built for the feed.

Why Join Us Work with one of Canada’s largest and fastest-growing social publisher networks Help shape the sales strategy for a growing media company Sell campaigns across platforms with millions of engaged Canadian followers Be part of a young, fast-moving team with major growth ahead Work on campaigns across culture, entertainment, food, lifestyle, nightlife, events, sports, deals, real estate, and national brand partnerships