WHO WE ARE Multi-Health Systems Inc. (MHS) is a leading developer of innovative scientific assessments and technology solutions. Our Assessments and Tools are used in a wide range of critical decision-making processes in every type of industry. Our tools are trusted to inform recruitment, leadership development, career planning, team building and collaboration and more. Founded in 1983, MHS is a growing company, powered by an exceptional team of passionate, innovative, professionals dedicated to the research, design, and promotion of high-quality assessments and solutions that make a difference. This environment fosters a unique corporate culture and MHS was one of only eight employers to receive the American Psychological Associations’ Psychologically Healthy Workplace Award, is a Best Managed Company since 2012, and received the Training Magazine Network Choice Award for Measurement, Training and Assessment in 2019 and 2020.

THE JOB

We are currently looking for a Marketing Specialist who's looking to make an impact as part of a growing, award-winning organization.

The Marketing Specialist, manages B2B brand campaigns including digital campaign strategy using Microsoft D365 and marketing automation tools. This role leverages customer data to create scalable programs that enhance engagement and drive revenue. It aligns event, advertising and digital strategies with business goals and collaborates across teams to deliver impactful lead generation campaigns, brand awareness for the Talent Solutions audience and dynamic customer journeys. Success is measured by data-informed strategies that achieve conversions in a fast-paced environment.

As a key member of an integrated marketing team, you’ll be responsible for developing and delivering timely, impactful marketing plan for MHS’ products with a focus on the Talent market. You’ll contribute to the development and execution of marketing strategies and plans in support of the overall divisional strategic plan. Possessing advanced written and verbal communication skills, you’ll work collaboratively with Creative Content Marketing, Digital, R&D, Product and Solutions, Business Development, UX and other cross functional teams to deliver on objectives.

Focus areas: Demand Generation, Product Marketing, Content Marketing

Core Qualifications: Oversee setup, scheduling, and deployment of B2B digital campaigns using D365 PPC campaigns, email journeys with accountability for meeting KPI’s Actively contribute to the successful execution of webinar calendar deliverables that support the portfolio manage, budget for, and execute omni-channel marketing plan and campaigns based on the customer journey Utilize data insights to refine campaigns and execute A/B tests for effectiveness. Work with sales, product, and creative teams to align campaigns with company objectives Collaborate with broader marketing team members to ensure consistent messaging and brand representation on all communications Collaborate with Business Development team to ensure activities support qualified lead generation process and goals Develop annual marketing plans, product launch plans based on customer trends and economic landscape to build workflows and segmentation to personalize B2B customer experiences. Be familiar with the customer-centric journey approach and an understanding of how to prioritize and problem-solve Maintain compliance and provide training on marketing automation best practices.

WHAT YOU BRING Ideally you are a self-starter who is highly organized and can deliver against tight timelines. You thrive when working on multiple projects using your analytical skills to deliver results. Your advanced written and verbal communication skills will be used to work collaboratively across multiple stakeholder groups and deliver excellent presentations.

In addition, you bring: Bachelor’s degree in business, marketing, or related field. Minimum 5 years in B2B digital marketing, brand marketing and marketing automation; experience with D365 preferred. Strong written and verbal communication skills Autonomous self-starter, with a demonstrated ability to work under pressure; able to manage and deliver against tight timelines and manage multiple projects simultaneously Results driven; highly organized with a strong deadline and detail orientation Experience with marketing automation tools and CRM tools an asset Strong knowledge of MS-Office programs (e.g. Planner, Word, PowerPoint, Excel) essential Flexible work arrangements with alignment to Eastern Standard Time. Occasional travel may be required. Certifications in marketing automation or CRM platforms are advantageous.

Salary: $66,000 - $85,000

LIFE AT MHS

We are an inclusive and collaborative team who encourage everyone here to learn, grow and THRIVE. Our flexible work arrangement includes the ability to work from home and location flexibility: you can be located anywhere that allows you to align your workday hours with Eastern Standard Time. MHS Inc. is an equal opportunity employer. We respect the dignity and worth of every individual in the workplace and value the importance of diversity, fairness, and trust. Please let us know if you require accommodation at any stage of the application process or want more information on our accommodation policies. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Disclaimer: We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, note taking during interviews, or communicating with applicants. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.