Top Benefits
About the role
Agency
Critical Mass
Job Function
Strategy and Planning
Job Subfunction
Account Planning and Brand Planning
Job Description
As a Senior Strategist, you bring key strategic leadership and guidance to multidisciplinary teams. You effectively communicate your findings to varying audiences—from creative to technical team members. And you have a full understanding of your client, their competitors, and key industry trends relating to their business. You are comfortable in at least two strategy disciplines—business analysis, qualitative consumer research, web analytics, and information architecture—but we will welcome your balanced working knowledge of all. Most importantly, you live and breathe insights—about a client’s business, their competitors, and their customers.
You Will
Guide quantitative and qualitative research initiatives, partnering with research, social, and marketing science teams to analyze consumer behavior, social listening, and web analytics.
Conduct deep‑dive analysis into clients, industries, competitors, and digital ecosystems, including audits and competitive benchmarking across markets.
Synthesize research into clear insights and strategic narratives, developing creative briefs and communicating findings to clients and internal teams.
Identify opportunities to leverage digital technology to strengthen brands’ digital presence, marketing mix, and overall customer experience.
Collaborate with multidisciplinary teams to define, implement, and manage digital strategies, including facilitating agile design workshops for rapid prototyping and testing.
Provide strategic leadership by shaping measurement frameworks, guiding overall strategy development, and contributing thought leadership across research, insight, measurement, and planning disciplines.
Demonstrate the value of integrating Strategy services and activities into all client engagements.
Become an authority on the client’s business sector, and provide insight and perspective on the client’s strategic direction.
You Have
3-4 years of related experience in strategy, account and brand planning, business analysis, qualitative research, marketing consulting or information architecture.
Previous Experience In The Automotive Industry Is Required.
Post-secondary degree in Business, Marketing, Economics, Computer Science, Psychology or related subjects preferred.
Experience with digital websites, including familiarity with user experience, metrics and search strategy.
Experience developing proposals and presentations for clients.
Strong communication skills for complex subject matters, including experience with written proposals and verbal client presentations.
Experience with qualitative and ethnographic research driving the creation and implementation of digital design personas.
Strong multi-tasking, independence and flexibility.
A commitment to learning.
Nice-to-haves
Experience using AI and/or LLM tools to accelerate insight development.
Past experience working in a large agency environment.
What We Offer
Global maternity and parental leave.
Competitive benefits packages.
Vacation, compassionate leave, personal/sick days, and flex days.
Access to online services for families and new parents.
Early Dismissal Friday’s (off at 3:00 PM local time every Friday).
12 affinity groups.
Internal learning and development programs.
Enterprise-wide employee discounts.
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.
Please note, you are applying to an active job opening.
$80,000 - $100,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
,
$80,000 - $100,000
About Critical Mass
Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.
We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.
We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!
Similar Jobs
Top Benefits
About the role
Agency
Critical Mass
Job Function
Strategy and Planning
Job Subfunction
Account Planning and Brand Planning
Job Description
As a Senior Strategist, you bring key strategic leadership and guidance to multidisciplinary teams. You effectively communicate your findings to varying audiences—from creative to technical team members. And you have a full understanding of your client, their competitors, and key industry trends relating to their business. You are comfortable in at least two strategy disciplines—business analysis, qualitative consumer research, web analytics, and information architecture—but we will welcome your balanced working knowledge of all. Most importantly, you live and breathe insights—about a client’s business, their competitors, and their customers.
You Will
Guide quantitative and qualitative research initiatives, partnering with research, social, and marketing science teams to analyze consumer behavior, social listening, and web analytics.
Conduct deep‑dive analysis into clients, industries, competitors, and digital ecosystems, including audits and competitive benchmarking across markets.
Synthesize research into clear insights and strategic narratives, developing creative briefs and communicating findings to clients and internal teams.
Identify opportunities to leverage digital technology to strengthen brands’ digital presence, marketing mix, and overall customer experience.
Collaborate with multidisciplinary teams to define, implement, and manage digital strategies, including facilitating agile design workshops for rapid prototyping and testing.
Provide strategic leadership by shaping measurement frameworks, guiding overall strategy development, and contributing thought leadership across research, insight, measurement, and planning disciplines.
Demonstrate the value of integrating Strategy services and activities into all client engagements.
Become an authority on the client’s business sector, and provide insight and perspective on the client’s strategic direction.
You Have
3-4 years of related experience in strategy, account and brand planning, business analysis, qualitative research, marketing consulting or information architecture.
Previous Experience In The Automotive Industry Is Required.
Post-secondary degree in Business, Marketing, Economics, Computer Science, Psychology or related subjects preferred.
Experience with digital websites, including familiarity with user experience, metrics and search strategy.
Experience developing proposals and presentations for clients.
Strong communication skills for complex subject matters, including experience with written proposals and verbal client presentations.
Experience with qualitative and ethnographic research driving the creation and implementation of digital design personas.
Strong multi-tasking, independence and flexibility.
A commitment to learning.
Nice-to-haves
Experience using AI and/or LLM tools to accelerate insight development.
Past experience working in a large agency environment.
What We Offer
Global maternity and parental leave.
Competitive benefits packages.
Vacation, compassionate leave, personal/sick days, and flex days.
Access to online services for families and new parents.
Early Dismissal Friday’s (off at 3:00 PM local time every Friday).
12 affinity groups.
Internal learning and development programs.
Enterprise-wide employee discounts.
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.
Please note, you are applying to an active job opening.
$80,000 - $100,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
,
$80,000 - $100,000
About Critical Mass
Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.
We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.
We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!