About the role
Company Description
DogPack, a Montreal-based company, is the ultimate app for pet lovers, connecting a global community of pet parents and pet-friendly businesses. Available in over a dozen languages, the app features a worldwide map of pet-friendly locations, from parks and trails to cafes and beaches. DogPack also serves as a social platform for sharing photos, updates, and connecting with other pet parents.
As we continue to grow, we're looking to build the operating system for how modern pet parents take care of their furry friends. We understand that the process of pet ownership is a highly personal one, and we want to be able to help our owners and users take care of their pets by giving them unique journeys that help them to find the right services, at the right time when they need it most. That's where you come in!
Role Description
This is a full-time role for a Lifecycle Marketing, Lead, based in Canada, Montreal. We work Monday to Thursday in office, and Fridays from home.
The Lifecycle Marketing Lead will be responsible for designing and executing marketing strategies focused on customer engagement and retention. Daily responsibilities include conducting market research, developing marketing campaigns, collaborating with cross-functional teams, analyzing customer behavior, and coordinating targeted communication strategies. This role requires close collaboration with sales and customer service to ensure a cohesive and impactful customer experience journey.
You Will Architect Automated Lifecycle Systems That Drive
Marketplace conversion
Repeat purchase behavior
Cross-sell into new verticals (travel, wellness, insurance)
Merchant success and revenue expansion
Long-term retention and LTV growth
You’ll work directly with revenue, product, and data leadership to build a scalable lifecycle engine grounded in segmentation and behavioural triggers.
If you love building journeys from scratch, using data to personalize at scale, and thinking in systems, this role is for you.
What You'll Own
Lifecycle Strategy
Design and implement full-funnel lifecycle strategy
Build activation flows that convert new users into active marketplace buyers
Create retention loops that drive repeat purchase behavior
Develop re-engagement programs for dormant users
Launch cross-vertical nurture programs (e.g., retail → travel → insurance)
Segmentation & Personalization
Build dynamic audience segments (breed, size, life stage, geography, behavior)
Create intelligent branching journeys
Develop persona-based messaging frameworks
Implement event-based trigger campaigns
Drive personalization beyond first name tokens
Automation & Systems
Own lifecycle tools
Implement behavior-based triggers and event tracking
Build scalable campaign architecture
Improve attribution and reporting visibility
Collaborate with engineering on data integrations
Revenue & Optimization
A/B test messaging, offers, and cadence
Improve activation rate, repeat purchase rate, and retention
Drive LTV expansion
Measure contribution to GMV and revenue growth
Optimize deliverability and channel mix (email, push, SMS)
What We're Looking For
5–8+ years in lifecycle / CRM / growth marketing
Experience owning lifecycle at a marketplace, e-commerce, or consumer platform
Strong understanding of segmentation, behavioral triggers, and automation logic
Comfortable working with product & engineering teams
Data-driven mindset (SQL or analytics familiarity is a plus)
Experience building lifecycle programs from 0 → 1 or scaling from early stage
Strong copy instincts and understanding of customer psychology
Bonus If You
Have worked in a multi-vertical ecosystem
Have experience with personalization at scale
Have built cross-sell programs
Understand subscription or recurring revenue dynamics
If this sounds like you, and you're interested in making the world a better place for pet owners and their furry companions, please forward a copy of your resume to zkhan@dogpackapp.com.
About DogPack
DogPack is the ultimate app for dog lovers, designed to help you and your furry friend enjoy the best experiences together. Available in English, French, Spanish, Portuguese, German, Filipino, Dutch and Italian (with many more coming) the app connects dog owners from around the globe, giving everyone the tools to find every dog-friendly area in the world, from parks and trails to cafes and beaches.
With DogPack, you can explore a detailed, worldwide map of dog-friendly spots near you. Whether you're looking for a place to play, socialize, or just relax with your dog, our map has it all. Plus, local businesses like groomers, doggy daycares, pet stores, and trainers can list their services on the app for free, making it easier for pet parents to find trusted dog-related services nearby.
DogPack also serves as a social platform for dog owners. Share your favorite dog photos, videos, and updates, follow other pups, and keep up with the community feed. It's a great way to showcase your dog's adventures and connect with other pet lovers who share your passion.
One of the app's standout features is its Lost Dog alert system. If your dog ever goes missing, DogPack allows you to send notifications to all app users within your area to help track down your dog quickly. This community-driven feature has already helped reunite many lost pets with their owners, making DogPack a valuable tool for keeping dogs safe.
Founded by a team of four brothers who love dogs and community, DogPack brings dog lovers together in a way that’s easy, fun, and practical. Whether you're exploring new places, sharing special moments, or finding vital services, DogPack is your go-to app for all things dog-related.
Download DogPack today and start discovering the best dog-friendly spots while connecting with like-minded dog owners!
Similar Jobs
About the role
Company Description
DogPack, a Montreal-based company, is the ultimate app for pet lovers, connecting a global community of pet parents and pet-friendly businesses. Available in over a dozen languages, the app features a worldwide map of pet-friendly locations, from parks and trails to cafes and beaches. DogPack also serves as a social platform for sharing photos, updates, and connecting with other pet parents.
As we continue to grow, we're looking to build the operating system for how modern pet parents take care of their furry friends. We understand that the process of pet ownership is a highly personal one, and we want to be able to help our owners and users take care of their pets by giving them unique journeys that help them to find the right services, at the right time when they need it most. That's where you come in!
Role Description
This is a full-time role for a Lifecycle Marketing, Lead, based in Canada, Montreal. We work Monday to Thursday in office, and Fridays from home.
The Lifecycle Marketing Lead will be responsible for designing and executing marketing strategies focused on customer engagement and retention. Daily responsibilities include conducting market research, developing marketing campaigns, collaborating with cross-functional teams, analyzing customer behavior, and coordinating targeted communication strategies. This role requires close collaboration with sales and customer service to ensure a cohesive and impactful customer experience journey.
You Will Architect Automated Lifecycle Systems That Drive
Marketplace conversion
Repeat purchase behavior
Cross-sell into new verticals (travel, wellness, insurance)
Merchant success and revenue expansion
Long-term retention and LTV growth
You’ll work directly with revenue, product, and data leadership to build a scalable lifecycle engine grounded in segmentation and behavioural triggers.
If you love building journeys from scratch, using data to personalize at scale, and thinking in systems, this role is for you.
What You'll Own
Lifecycle Strategy
Design and implement full-funnel lifecycle strategy
Build activation flows that convert new users into active marketplace buyers
Create retention loops that drive repeat purchase behavior
Develop re-engagement programs for dormant users
Launch cross-vertical nurture programs (e.g., retail → travel → insurance)
Segmentation & Personalization
Build dynamic audience segments (breed, size, life stage, geography, behavior)
Create intelligent branching journeys
Develop persona-based messaging frameworks
Implement event-based trigger campaigns
Drive personalization beyond first name tokens
Automation & Systems
Own lifecycle tools
Implement behavior-based triggers and event tracking
Build scalable campaign architecture
Improve attribution and reporting visibility
Collaborate with engineering on data integrations
Revenue & Optimization
A/B test messaging, offers, and cadence
Improve activation rate, repeat purchase rate, and retention
Drive LTV expansion
Measure contribution to GMV and revenue growth
Optimize deliverability and channel mix (email, push, SMS)
What We're Looking For
5–8+ years in lifecycle / CRM / growth marketing
Experience owning lifecycle at a marketplace, e-commerce, or consumer platform
Strong understanding of segmentation, behavioral triggers, and automation logic
Comfortable working with product & engineering teams
Data-driven mindset (SQL or analytics familiarity is a plus)
Experience building lifecycle programs from 0 → 1 or scaling from early stage
Strong copy instincts and understanding of customer psychology
Bonus If You
Have worked in a multi-vertical ecosystem
Have experience with personalization at scale
Have built cross-sell programs
Understand subscription or recurring revenue dynamics
If this sounds like you, and you're interested in making the world a better place for pet owners and their furry companions, please forward a copy of your resume to zkhan@dogpackapp.com.
About DogPack
DogPack is the ultimate app for dog lovers, designed to help you and your furry friend enjoy the best experiences together. Available in English, French, Spanish, Portuguese, German, Filipino, Dutch and Italian (with many more coming) the app connects dog owners from around the globe, giving everyone the tools to find every dog-friendly area in the world, from parks and trails to cafes and beaches.
With DogPack, you can explore a detailed, worldwide map of dog-friendly spots near you. Whether you're looking for a place to play, socialize, or just relax with your dog, our map has it all. Plus, local businesses like groomers, doggy daycares, pet stores, and trainers can list their services on the app for free, making it easier for pet parents to find trusted dog-related services nearby.
DogPack also serves as a social platform for dog owners. Share your favorite dog photos, videos, and updates, follow other pups, and keep up with the community feed. It's a great way to showcase your dog's adventures and connect with other pet lovers who share your passion.
One of the app's standout features is its Lost Dog alert system. If your dog ever goes missing, DogPack allows you to send notifications to all app users within your area to help track down your dog quickly. This community-driven feature has already helped reunite many lost pets with their owners, making DogPack a valuable tool for keeping dogs safe.
Founded by a team of four brothers who love dogs and community, DogPack brings dog lovers together in a way that’s easy, fun, and practical. Whether you're exploring new places, sharing special moments, or finding vital services, DogPack is your go-to app for all things dog-related.
Download DogPack today and start discovering the best dog-friendly spots while connecting with like-minded dog owners!