VP OF PERSONAL TRAINING (FOUNDER-LEVEL – NEW VERTICAL) Location: Toronto, Vancouver, Calgary | Full-Time | Leadership + Profit Share Overview Rumble operates a multi-brand and multi-location fitness platform with established verticals in group fitness, recovery, and reformer-based training. Personal training is a meaningful revenue stream with strong demand and an established client base. However, it is currently: Trainer-dependent Inconsistent across locations Lacking a defined system and standardized experience Underperforming in client retention We are hiring a founder-level leader to take full ownership of personal training and build it into a system-driven, scalable vertical within the Rumble ecosystem. Mandate This role is responsible for building personal training into a recognized product and brand, with the same level of structure, consistency, and scalability as our other verticals. You will: Define the training methodology and product structure Build a standardized, repeatable system across all locations Develop and scale a coaching team and training infrastructure Own revenue, retention, and performance at a multi-million dollar level Establish a clear identity for Rumble Personal Training Scope of Ownership

1. Product & Methodology Define the Rumble personal training method (structure, progression, standards) Build a clear, repeatable client journey Ensure consistency across all locations
2. Systems & Standardization Design and implement systems for: onboarding programming structure delivery standards performance tracking Eliminate variability between trainers Build processes that scale across multiple locations
3. Coach Development & Training Infrastructure Recruit, onboard, and develop a pipeline of coaches Build certification, evaluation, and progression systems Establish a training and development function similar to educator roles in group fitness
4. Business Performance & Revenue Ownership Own personal training revenue across all locations Accountable for $5M+ annual PT revenue performance Drive: client retention and lifetime value consult-to-close rates revenue per trainer Implement reporting systems and enforce accountability
5. Brand & Vertical Development Build personal training into a distinct, system-based vertical Contribute to positioning, messaging, and experience design Develop a model that can scale across existing and future locations Required Experience Experience Level 8–15 years in personal training, coaching, or performance-based fitness Minimum 8+ years in leadership roles managing trainers or coaching teams Experience in multi-location or multi-team environments strongly preferred Revenue Accountability Proven experience being accountable for: $3M–$5M+ annual revenue, OR Leading a division, region, or business unit at a comparable scale Strong understanding of: sales performance retention metrics unit economics of personal training Systems & Scaling Experience Demonstrated ability to: build or implement scalable coaching systems standardize delivery across multiple trainers or locations improve performance through structure and accountability Experience creating: training frameworks onboarding systems performance management processes Core Competencies Entrepreneurial mindset: ability to think like an owner and build a business within a business Operator discipline: strong organizational skills, systems thinking, and execution Leadership capability: ability to develop people and enforce standards Commercial acumen: understands revenue drivers, retention, and growth levers Scalability focus: builds processes that work beyond individuals Profile Fit This role is best suited for someone who: Is comfortable owning both product development and business performance Wants to step into a founder-level role with real ownership and accountability Has outgrown being a top individual trainer Has a strong builder mindset and wants to create something at scale What This Role Is Not Not a personal training role with a client roster Not a senior trainer or “head coach” position Not a maintenance or administrative role This is a build + operate + scale role with full ownership of a business vertical Compensation Structure Base Salary: $100,000 – $150,000 CAD Performance Bonus: tied to revenue growth, retention, and system performance Profit Share / Equity: structured based on performance and scope Opportunity You will be building: A new vertical within an established multi-location brand A standardized system that defines personal training across the company A scalable product with direct impact on multi-million dollar revenue This is a founder-level opportunity within an operating business, with real ownership and upside. Application Requirements Please include: Summary of leadership experience managing teams and revenue Examples of systems or processes you have built or scaled Description of revenue responsibility and performance impact (Optional) Your perspective on how personal training should evolve at scale