Position Overview Serves as the primary point of contact between Wireless DNA (WDNA) and our Sub-Dealer Partner locations. This role drives sales effectiveness, product and systems training, and operational compliance across the partner channel. The ideal candidate combines deep telecom expertise with strong relationship-building skills and a passion for developing others.

Key Responsibilities Partner Onboarding & Training Provide comprehensive onboarding and ongoing coaching to new and existing Sub-Dealer Partner locations on RCI products and services, sales techniques, systems, and customer service best practices. Develop and deliver training materials, presentations, and resources to support partner capability building. Ensure all partner staff maintain full, current knowledge of RCI products, services, and systems and can effectively sell and support them. Sales Effectiveness Drive sales performance across the Partner Channel by identifying gaps, coaching to best practices, and supporting targeted improvement plans. Monitor partner KPIs and sales metrics, providing actionable insights and recommendations for continuous improvement. Conduct regular site visits to assess partner performance, observe frontline sales activity, and provide real-time, hands-on coaching. Compliance & Standards Reinforce and monitor partner adherence to WDNA and RCI standards including sales processes, product guidelines, promotional policies, and customer experience requirements. Proactively identify compliance gaps, support corrective action, and escalate issues as needed. Partner Relationship Management Serve as the single point of contact at WDNA for assigned Sub-Dealer Partners for all day-to-day operational matters. Build strong, trust-based relationships with dealer principals and store staff. Facilitate monthly and quarterly business reviews with partners — reviewing performance against targets, aligning on priorities, and agreeing on action plans. Collaborate with internal WDNA teams (Operations, Marketing, Finance, HR) to resolve escalated issues and optimize programs. Market Intelligence Stay current on industry trends, Rogers/RCI product updates, competitive landscape, and market changes to provide timely, relevant guidance to partners. Contribute to development and refinement of enablement tools, playbooks, and programs based on field insights.

Qualifications & Experience Minimum 8 years of experience, with significant exposure to the Canadian Telecom industry (wireless retail strongly preferred). Proven track record in sales enablement, channel management, partner development, or field training. Strong knowledge of wireless products, services, and RCI dealer systems is a significant asset. Experience designing and delivering training programs for frontline sales teams. Ability to analyze sales performance data and translate insights into actionable coaching and business recommendations. Comfortable with compliance oversight and holding partners accountable in a constructive, relationship-positive manner. Exceptional interpersonal, communication, and presentation skills — effective in a boardroom and on a retail floor. Self-motivated, highly organized, and able to manage multiple partner relationships independently. Valid driver's license and willingness to travel regularly across the region.

What We Offer Dynamic, growth-oriented environment with a market-leading wireless retail operator. Competitive compensation including base salary and performance-based incentives. Opportunity to shape and grow the partner channel enablement function. Collaborative culture committed to operational excellence and partner success.