Sales Manager Digital Marketing Agency | Toronto, ON (Hybrid — 3 days in office) Base: $80,000–$100,000 | OTE: $200,000+ (plus potential revenue share / equity)

About the Company Our client is an established Toronto-based digital marketing agency (~50 employees, 100+ active SMB clients) that has been operating for over 25 years. They serve clients primarily in retail, home services, legal, and medical verticals with an integrated offering spanning paid media, SEO, creative, programmatic, marketing automation, and email marketing.

The Role This is not an incremental sales hire — it is a sales architecture role. The company is restructuring its entire commercial engine and needs someone who will design and implement the system, manage against it, and carry a personal quota simultaneously. A true player-coach. Current state: one BDR generating leads, two reps closing with loose quotas, no structured playbook, and process not formally built. This hire owns all of that.

Role Snapshot

Reports to: CEO/Founder Direct Reports: 1 BDR + 2 Sales Reps Personal Quota: $1.5M new business annually Deal Profile: $7K–$15K/month retainers; 3–8 week sales cycle Tech Stack: HubSpot CRM, Apollo, Clay, LinkedIn Sales Navigator

What They're Actually Hiring For Builder first — design and implement a repeatable sales system: playbook, pipeline cadence, conversion tracking, forecasting, reporting Player-coach — carry a personal quota while managing three reps Agency DNA required — must have sold managed digital marketing services to SMBs; SaaS or programmatic-only backgrounds are insufficient People management mandatory — must have hired, coached, and managed reps before; cannot be a first-time manager Process orientation — able to look at conversion data, identify gaps, and make structural decisions

Ideal Candidate 3–5+ years selling managed digital marketing services, agency-side preferred (SEO, paid media, creative, marketing automation retainers to SMBs) Demonstrated people management — has hired, onboarded, and coached sales reps Has personally built or meaningfully rebuilt a sales process; owns CRM hygiene, pipeline cadence, playbook development, and forecast reporting Track record of quota attainment both personally and as a team leader HubSpot proficiency (or comparable CRM); Apollo, Clay, LinkedIn Sales Nav familiarity an asset Consultative seller — complex, multi-stakeholder deals, not transactional Confident and direct — comfortable challenging leadership with data

Why This Role Opportunity to build out a sales team from the ground up with a clear path to Head of Growth.

Disqualifiers SaaS or programmatic-only background without agency managed-services experience No prior direct people management IC-only track record with no process-building or team leadership Unwilling to carry a personal quota alongside management responsibilities