Regional Sales Manager – Commercial Architectural Building Products

Job summary

Develop and execute sales strategies across Ontario, Quebec, Ottawa, and Atlantic Canada, driving performance toward a CAD $50 million revenue objective. Lead direct representatives and independent agencies, grow customer and channel relationships, manage forecasting and performance, and contribute to national commercial strategy and succession planning.

Job details

Regional Sales Manager – Commercial Architectural Building Products Job Summary Responsible for driving sales growth across multiple territories through direct customer engagement and leadership of independent sales representatives. This role will develop and execute regional sales strategies, manage territory performance, and expand market share to achieve revenue objectives. The position supports Ontario, Quebec, Ottawa, and Atlantic Canada, with responsibility for achieving approximately CAD $50 million in revenue across the territory. The successful candidate must be based within the assigned territory. This is a high-impact regional leadership role with a clear succession pathway toward Country-level leadership within one to three years, subject to performance and business requirements. The successful candidate will work closely with the current Country leadership team, gaining increasing exposure to national strategy, commercial planning, customer development, and broader business leadership. Key Responsibilities Develop and execute sales and business development strategies across Ontario, Quebec, Ottawa, and Atlantic Canada. Drive territory performance toward the CAD $50 million revenue objective. Lead, coach, and support four direct sales representatives. Manage and influence three independent sales representative agencies. Build and maintain relationships with key customers, distributors, contractors, architects, consultants, and industry influencers. Identify new business opportunities and drive market growth. Manage the regional sales pipeline, forecasting, and performance metrics. Analyze market trends and territory results to optimize sales performance. Establish clear objectives, performance measures, and business plans for direct sales representatives and representative agencies. Partner with internal teams to support customer and project requirements. Provide regular updates on revenue performance, market opportunities, competitive activity, and territory risks. Contribute to broader commercial strategy, national planning, and cross-functional leadership initiatives. Support knowledge transfer and business continuity as part of the organization’s leadership succession planning. Qualifications Bachelor’s degree or an equivalent combination of education and experience. Five or more years of sales, business development, or territory management experience. Commercial architectural building product experience required. Experience selling through architectural, specification, distribution, contractor, or representative channels. Experience leading, coaching, or influencing direct sales teams, independent representatives, channel partners, or indirect sales teams. Proven ability to develop and execute sales strategies across multiple territories. Strong business planning, forecasting, financial, and relationship management skills. Experience managing significant regional revenue responsibility. Construction Specifications or Certified Technical Representative certification is an asset. Valid driver’s license and the ability to travel approximately 60% within the assigned territories. Demonstrated leadership potential and interest in progressing toward Country-level responsibility. Leadership Development Opportunity This role represents a key succession opportunity within the organization. The successful candidate will work closely with the current Country leadership team and progressively gain responsibility for national strategy, commercial planning, customer development, channel management, and overall business performance. Subject to performance and business requirements, the role is expected to provide a pathway toward Country-level leadership within one to three years. Pay Transparency & Compensation Expected annual salary: CAD $120,000–$150,000 20% target annual bonus Car allowance Compensation will be determined based on experience, skills, qualifications, and geographic location Benefits & Perks Group health benefits Basic life insurance Short-term and long-term disability coverage Employee Assistance Program Group RRSP with company match Three weeks’ paid vacation Ten paid holidays plus four floating holidays

What you’ll do

Develop and execute sales strategies across Ontario, Quebec, Ottawa, and Atlantic Canada, driving performance toward a CAD $50 million revenue objective. Lead direct representatives and independent agencies, grow customer and channel relationships, manage forecasting and performance, and contribute to national commercial strategy and succession planning.

Requirements

Requires a bachelor's degree or equivalent education and experience, at least five years of sales, business development, or territory management experience, and commercial architectural building product experience. Candidates should have experience with specification or channel-based sales, sales team leadership, regional revenue responsibility, and strong planning, forecasting, financial, and relationship management skills; a valid driver's license and ability to travel approximately 60% are also required.

Benefits

• Group Health Benefits
• Basic Life Insurance
• Short-Term Disability Coverage
• Long-Term Disability Coverage
• Employee Assistance Program
• Group RRSP With Company Match
• Three Weeks' Paid Vacation
• Ten Paid Holidays
• Four Floating Holidays
• Car Allowance
• 20% Target Annual Bonus

Listed skills

• Territory Management · Preferred
• Coaching · Preferred
• Business development · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Regional Sales Strategy
• Business Development
• Territory Management
• Sales Leadership
• Coaching
• Channel Management
• Architectural Building Products
• Customer Relationship Management
• Sales Forecasting
• Business Planning
• Revenue Management
• Market Analysis
• Pipeline Management
• Financial Management
• Construction Specifications
• Commercial Planning

Job areas

• Sales
• Management & Leadership
• Construction