Sales Manager - Multi-Family New Homes Sales

Job summary

The Sales Manager is responsible for driving sales strategy, pricing, and market execution for multi-family developments. They will lead and develop a high-performing sales team to achieve volume, margin, and market-share objectives.

Job details

About Us Founded in 1978, Homes by Avi is a well-established residential builder and developer operating in Calgary and Edmonton. For more than 45 years, we have earned a strong reputation for quality, thoughtful design and lasting relationships. Our multi-family division has delivered more than 40 communities over 23 years and includes Avi Construction Management, our merchant-building division for multi-family and mixed-use developments. The Opportunity Reporting to the Senior Vice President of Housing, the Sales Manager will help shape the sales direction of our multi-family business. You will lead sales strategy, pricing, forecasting and market execution while coaching a team of four Area Sales Managers and three Sales Associates. Working with development, marketing and senior leadership, you will help achieve volume, margin, absorption and customer-experience objectives. Our Current Portfolio The role supports four active projects across Calgary: a 13-storey condominium development on 17th Avenue and townhome communities in the northwest, southwest and southeast quadrants of the city. This varied portfolio offers the opportunity to lead sales across distinct products, locations and customer markets. What You'll Do Lead, coach and develop the sales team, setting clear expectations and supporting strong performance Develop and execute market-responsive sales strategies aligned with financial, customer and brand objectives Drive sales performance against volume, margin and absorption targets across the portfolio Guide pricing, competitive positioning and sales program adjustments using market intelligence and performance data Collaborate with senior leadership on sales forecasts, budgets, targets and incentive programs Partner with development, construction, finance and marketing on project execution, promotions and lead generation Use CRM reporting and sales metrics to identify trends, opportunities and areas requiring attention Strengthen sales processes and deliver a consistent, positive customer experience across all communities What You Bring Five or more years of progressive new-home sales experience; multi-family experience is strongly preferred Demonstrated success leading, coaching or mentoring sales professionals and delivering results through others Strong knowledge of pricing strategy, budgeting, forecasting, market analysis and sales performance measures An understanding of the new-home customer journey and the realities of a builder or developer environment Experience using CRM systems and sales data to guide decisions and improve performance A practical, collaborative leadership style with the confidence to make decisions and follow through A diploma or degree in business, marketing or a related field is preferred; equivalent experience is welcomed What We Offer Base salary plus a performance-based bonus and vehicle allowance Comprehensive health, dental and vision benefits An in-house RRSP matching program Paid time off during our annual Christmas closure, when our showhomes close for 10 days Employee Home Purchase, Volunteer and Wellness programs Support for continued employee development The stability and reputation of a company that has been building homes and communities for more than 45 years.

What you’ll do

The Sales Manager is responsible for driving sales strategy, pricing, and market execution for multi-family developments. They will lead and develop a high-performing sales team to achieve volume, margin, and market-share objectives.

Requirements

Candidates must have 5+ years of experience in multi-family new home sales management with a proven track record of leading teams. A diploma or degree in business, marketing, or a related field is preferred.

Listed skills

• Budgeting · Preferred
• CRM Systems · Preferred
• Team Leadership · Preferred
• Stakeholder Management · Preferred
• Business development · Preferred
• Forecasting · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales management
• Sales strategy
• Pricing strategy
• Market analysis
• Team leadership
• Budgeting
• CRM systems
• Performance metrics
• Strategic planning
• Market intelligence
• Forecasting
• Stakeholder management
• Business development
• Multi-family real estate
• Sales Strategy
• Business Metrics
• Media Planning
• Business Marketing
• Customer Relationship Management
• Construction Management
• Sales
• Leadership
• Marketing
• Market Analysis
• Market Share
• Market Intelligence
• Operations
• Performance Metric
• Pricing Strategies
• Sales Management
• Team Leadership

Job areas

• Sales
• Management & Leadership
• Construction
• Multifamily Project Manager
• Sales Manager (General)
• Sales and Marketing Managers
• Sales Managers