New Business Development Specialist (Remote, Canada)

Job summary

The New Business Development Specialist is responsible for identifying high-potential prospects and initiating outreach via phone and email. They will qualify leads and book appointments for licensed sales advisors while tracking all activities in the CRM.

Job details

About GroupHEALTH At GroupHEALTH, we’re proud of the work we do, but it’s how we do it that truly sets us apart. We are a fast-moving, ever‑evolving, and stable organization with deep roots and a bold vision: to transform the way Canadians experience employee benefits. We balance agility with long‑term stability to create meaningful, lasting impact. Here, you’ll find more than just a job. You’ll be part of a purpose‑driven, people‑first culture where kindness, collaboration, and curiosity thrive. Whether you’ve been here fifteen years or fifteen days, one thing becomes clear very quickly; our people genuinely care about one another’s success and are deeply committed to delivering exceptional experiences for our clients and plan members. Why This Role? As a Remote New Business Development Specialist, you’ll be on the front lines of growth, connecting with business leaders and introducing them to smarter, more effective benefits solutions. You’ll identify high‑potential prospects and book meetings for our licensed advisors, playing a critical role in helping organizations better support their people. What You’ll Do: * Identify and prospect high‑potential businesses across Canada * Initiate outreach through phone and email to start meaningful conversations * Qualify leads and book appointments for our licensed sales advisors * Track outreach activity, follow‑ups, and outcomes in our CRM * Collaborate with teammates to share strategies, improve performance, and achieve team goals We’ve Got Your Back: You’ll be set up for success with a dedicated trainer, structured onboarding, and a proven playbook. You’ll learn our products, our approach, and how to confidently engage with business owners who are looking for a better way to deliver benefits. What You Bring: * Experience in sales, cold calling, or business development * Strong communication skills and a professional, confident presence * A goal‑oriented mindset and comfort working in a fast‑paced environment * Comfort with technology and a desire to grow within a supportive, team‑based culture Our Critical Competencies: You will succeed in this role if you are: * Accountable: You take ownership of your outcomes, positive or negative, without blaming others within the team or cross‑functionally. * Effective Communicator: You communicate clearly, in a positive and respectful manner, while building relationships through tact and diplomacy. * Organized: You invest time in upfront planning to achieve goals and objectives. * KPI & Metric Deliverables: You demonstrate the consistent ability to meet or exceed monthly appointment quality and call volume targets through effective planning, execution, and performance management. Your Career Path: We offer a clear progression path with increasing base pay and bonus potential as you grow: * Level 1: $47,000 base + uncapped monthly bonuses (average $1,200) * Level 2: $52,000 base + uncapped monthly bonuses (average $1,800) * Level 3 (Senior): $57,000 base + uncapped monthly bonuses (average $2,500) Perks & Benefits * Uncapped bonus potential with achievable targets * Hybrid work model (2 days in our Etobicoke office, 3 days from home) * Every second Friday off * 3 weeks’ vacation * Health and wellness programs * Ongoing learning and development opportunities Ready to Make an Impact? We’re leading the charge to disrupt the status quo in the Canadian benefits space. Our high‑skill, high‑volume, and high‑reward teams are driving this transformation and we’re looking for people who want to grow, perform, and make a real difference. If you’re passionate about sales, motivated by purpose, and excited to build a meaningful career, we’d love to hear from you.

What you’ll do

The New Business Development Specialist is responsible for identifying high-potential prospects and initiating outreach via phone and email. They will qualify leads and book appointments for licensed sales advisors while tracking all activities in the CRM.

Requirements

Candidates should have experience in sales, cold calling, or business development along with strong communication skills. A goal-oriented mindset and comfort with technology are essential for success in this fast-paced, team-based environment.

Benefits

• Uncapped bonus potential • Hybrid work model • Every second Friday off • 3 weeks vacation • Health and wellness programs • Ongoing learning and development opportunities

Listed skills

• Sales · Preferred
• Lead Qualification · Preferred
• Communication Skills · Preferred
• Cold Calling · Preferred
• Relationship Building · Preferred
• Business development · Preferred
• CRM · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales
• Cold calling
• Business development
• Communication skills
• Lead qualification
• CRM
• Appointment setting
• Goal-oriented
• Prospecting
• Relationship building
• Tactfulness
• Sales Prospecting
• Diplomacy
• Curiosity
• Planning
• Business Development
• Customer Relationship Management
• Cold Calling
• Communication
• Performance Management
• Key Performance Indicators (KPIs)
• New Business Development
• Setting Appointments

Job areas

• Sales
• Finance & Accounting
• Human Resources
• New Business Development Specialist
• Business Development Specialist
• Commercial Sales Representatives
• Market Research Analysts and Marketing Specialists