Performance Account Executive

Job summary

Manage a portfolio of CPG clients to drive measurable outcomes and optimize conversion strategies using performance-marketing best practices. Build strategic relationships with executive-level decision-makers to provide data-driven insights and solve for direct business impact.

Job details

MINIMUM QUALIFICATIONS: * Bachelor's degree or equivalent practical experience. * 11 years of experience in advertising sales, marketing, digital marketing, consulting, media, or working with advertising agencies. PREFERRED QUALIFICATIONS: * Experience working with advertisers, agencies, or clients; facilitating and influencing at executive leadership level by building strong relationships. * Experience with performance media, including measurement, attribution, optimization and new business line development. * Experience partnering with clients on advertising products or marketing technology/ad technology (e.g., pitching solutions, consulting, project management, or demonstrating products). * Experience utilizing AI productivity tools to streamline business or development workflows. * Ability to work collaboratively on projects in a cross-functional team setting, both internally and externally. ABOUT THE JOB: Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals. As a Performance Account Executive for Consumer Packaged Goods (CPG), you will lead and manage client and agency relationships. This requires you to be a focused, proactively self-initiate with the ability to multi-task in a changing environment, and be sales-focused to help expand client relationships. You will take a front seat to the rapidly evolving industry of CPG and gain first-hand access to some of the best marketers in the world to influence their strategy. Additionally, you will be an advisor and consultant, as well as a client advocate within Google. Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google. Individual pay is determined by factors including job-related skills, experience, and relevant education or training. Canada: $198000 - $202000 (CAD) + 75% bonus target + equity + benefits Learn more about benefits at Google [https://www.google.com/about/careers/applications/benefits/]. RESPONSIBILITIES: * Manage a book of CPG clients to drive measurable outcomes, leveraging strong relationships to scale performance-marketing best practices, optimize conversion strategies, and establish return on investment (ROI) benchmarks across the industry. * Build and maintain strategic relationships with executive-level decision-makers, specifically targeting Growth Marketing/Performance Leads, direct advertisers, and performance-focused agency contacts. * Develop a deep understanding of CPG advertisers' bottom-line metrics (e.g., return on Ad spend (ROAS), customer acquisition cost (CAC), lifetime value (LTV)) and provide actionable, data-driven insights into lower-funnel consumer purchase behavior and conversion paths. * Solve for direct business impact and revenue growth by developing performance-driven campaigns, uniquely leveraging internal cross-functional teams to optimize campaign efficiency.

What you’ll do

Manage a portfolio of CPG clients to drive measurable outcomes and optimize conversion strategies using performance-marketing best practices. Build strategic relationships with executive-level decision-makers to provide data-driven insights and solve for direct business impact.

Requirements

Requires a bachelor's degree or equivalent experience and at least 11 years of experience in advertising sales, marketing, or consulting. Candidates should possess strong expertise in performance media, measurement, and the ability to influence at an executive leadership level.

Benefits

• Bonus target • Equity • Health benefits

Listed skills

• Account Management · Preferred
• Project management · Preferred
• Cross-Functional Collaboration · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Advertising sales
• Digital marketing
• Performance media
• Measurement
• Attribution
• Optimization
• Project management
• AI productivity tools
• Cross-functional collaboration
• Strategic relationship building
• Consulting
• Data-driven insights
• Conversion strategy
• ROI analysis
• Account management
• Influencing Skills
• Customer Success Management
• Influencing Without Authority
• Workflow Management
• Advertising Sales
• Artificial Intelligence
• Business Continuity Planning
• Customer Acquisition Management
• Fast Moving Consumer Goods
• Customer Advocacy
• Digital Marketing
• Sales
• Selling Techniques
• Leadership
• Marketing
• Innovation
• Loan-To-Value Ratios
• Market Environment
• Marketing Performance Measurement And Management
• Project Management
• Multitasking
• Product Demonstration
• Productivity Software
• Relationship Building
• Return On Investment
• Revenue Growth

Job areas

• Sales
• Marketing
• Consulting
• Technology
• Account Executive
• Account Executive (General)
• Commercial Sales Representatives
• Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products