Outside Sales Representative

Job summary

Manage and grow an established customer base across Greater Vancouver and British Columbia, building relationships with distributors, specialty retailers, and key accounts. Identify growth opportunities, increase product penetration and brand visibility, support sales initiatives, and execute territory plans in collaboration with the Director of Sales and the broader team.

Job details

OUTSIDE SALES REPRESENTATIVE Territory: Greater Vancouver & British Columbia $80K-$90K Base + Bonus | OTE $100K-$120K | Car Allowance + Benefits Our client, a well-established Canadian company in the tools and equipment industry, is looking for a dynamic Outside Sales Representative to take ownership of an established and successful territory across British Columbia, with a strong focus on the Greater Vancouver area. This is not a territory that needs to be built from scratch. You will inherit a strong existing book of business and key customer relationships, while having the opportunity to grow market share, increase brand visibility, and develop new business. The company has an ambitious objective: to become one of the top three brands in Canada within its category. Reporting directly to the Director of Sales, this person will play an important role in helping achieve that growth in Western Canada. The Role You will be responsible for managing and growing relationships with distributors, specialty retailers and key accounts throughout the territory. The focus will be on protecting and developing the existing business while identifying opportunities to increase product penetration, expand market share and strengthen the company's presence in BC. This is a highly relationship-driven, field-based sales role for someone who enjoys being in front of customers, understands distribution, and knows how to turn strong partnerships into sustainable growth. Key Responsibilities Manage and grow an established book of business across Greater Vancouver and BC Develop strong relationships with distributors, specialty stores and key accounts Identify new business opportunities and increase market share within existing accounts Increase brand visibility, product penetration and overall presence throughout the territory Conduct regular customer visits, product presentations and sales meetings Work closely with distribution partners to identify opportunities and drive sell-through Support new product launches, promotions and strategic sales initiatives Develop territory plans and execute strategies aligned with national sales objectives Monitor competitive activity, customer needs and market opportunities Collaborate closely with the Director of Sales and the broader Canadian sales team Profile We're Looking For Proven outside sales experience, ideally within tools, building materials, hardware, industrial products or a related category Experience within the tools industry is considered a strong asset, particularly with knowledge of distribution and specialty retail channels Strong experience working through distribution and specialty retail A confident, dynamic and engaging personality who is comfortable building relationships at all levels Strong relationship-building and business development skills Commercially minded with the ability to identify opportunities within an existing customer base A genuine team player who enjoys collaborating and contributing to broader company objectives Self-motivated, organized and comfortable managing a large territory independently Competitive and results-driven without sacrificing long-term customer relationships Based ideally in the Greater Vancouver Area Compensation & Benefits Base salary: $80,000-$90,000, depending on experience Bonus program - expected total compensation approximately $100,000-$120,000 Car allowance Comprehensive benefits Established territory with a strong existing book of business Opportunity to join a Canadian company with significant growth ambitions and play a direct role in expanding its presence in Western Canada If you are a strong relationship builder who understands distribution, enjoys being in the field and wants the opportunity to take an already successful territory and make it even stronger, this could be an excellent next step.

What you’ll do

Manage and grow an established customer base across Greater Vancouver and British Columbia, building relationships with distributors, specialty retailers, and key accounts. Identify growth opportunities, increase product penetration and brand visibility, support sales initiatives, and execute territory plans in collaboration with the Director of Sales and the broader team.

Requirements

Candidates should have proven outside sales experience, ideally in tools, building materials, hardware, industrial products, or a related category, with strong experience working through distribution and specialty retail. They should be confident relationship builders with business development skills, commercial awareness, self-motivation, organization, and the ability to manage a large territory independently.

Benefits

• Bonus • Car Allowance • Comprehensive Benefits

Listed skills

• Territory Management · Preferred
• Account Management · Preferred
• Negotiation · Preferred
• Relationship Building · Preferred
• Business development · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Outside Sales
• Relationship Building
• Business Development
• Distribution Sales
• Territory Management
• Account Management
• Market Share Growth
• Product Presentations
• Customer Relationship Management
• Sales Planning
• Negotiation
• Market Analysis
• Competitive Analysis
• Product Launch Support
• Sell-Through Development

Job areas

• Sales
• Retail