Sales Representative (Alcohol Brands)

Job summary

Manage planned sales routes and store visits, maintain accurate customer and sales data, and execute merchandising, pricing, displays, and brand standards. Build retailer relationships, identify sales opportunities using store data, secure commitments, report market insights, and coordinate with drivers and management to support sales and delivery.

Job details

Coldhaus Direct is a national sales, distribution, and route‑to‑market partner built to scale brands across Canada. With over 20-years’ experience in the sales and distribution industry, ColdHaus Direct provides a suite of services, including in-house direct-to-store distribution, on-line ordering, warehouse infrastructure, freight, fulfillment, and sub-distributor hosting - all with back office financial functions. Some of the amazing brands we work with include Happy Dad, -196, Canadian Club, Peroni, Grolsch, Asahi, and more! Job Overview Own your route and make every visit count. Show up consistently, spot the next sales opportunity at each store, and keep your customer and sales data current so you're always ready to make the pitch. Duties Execute planned routes and call cycles with consistency, completing all scheduled visits and updating and maintaining all customer and sales required data. Own the store from the door to the shelf, ensuring merchandising, pricing, displays, and brand assets meet execution standards. Use store-specific data and historical performance to identify opportunities, explain the “why,” and support fact-based recommendations. Lead confident, value-driven selling conversations that align brand objectives with the retailer’s business goals. Secure clear commitments from decision-makers and ensure agreed actions are executed on time and as planned. Maintain accurate reporting, inventory accountability (brand assets), and compliance with all company policies and programs. Report insights, observations, and weekly activities to the Coldhaus Management team, providing feedback on initiatives and market trends. Demonstrate self-motivation and accountability, working independently to meet weekly objectives and expectations. Represent the company and Brand Partners professionally in-store, acting as a brand ambassador while nurturing long-term customer relationships. Actively participate in coaching, work-withs, and feedback loops to continuously improve performance. Work closely with Alch Drivers and Management to provide guidance, market insight, and real-time support that influences orders, resolves issues, and ensures seamless sales and delivery execution. Strong sales execution and merchandising skills, with the ability to influence in-store decisions and drive brand visibility. Other duties as assigned Qualifications Strong sales execution and merchandising skills, with the ability to influence in-store decisions and drive brand visibility Excellent communication and relationship-building skills across retail partners, Alch Drivers, and internal teams Proficiency with sales data analysis tools and CRM software, including our in-house proprietary sales app. Understanding of Canadian alcohol beverage regulations and compliance requirements. Highly organized and self-motivated, with the ability to manage routes, priorities, and objectives independently Analytical and problem-solving skills to identify growth opportunities, address issues, and leverage sales data effectively Smart Serve certification (required), valid G-Class driver’s license, and a clean driving record, with the ability to travel regularly within the assigned territory Join us as a Sales Representative and work with some incredible brands and people! Coldhaus Direct is experimenting with artificial intelligence tools in our recruitment process, which may be used to help screen, assess, or select applicants for this position. Every application is reviewed by a member of our HR team, and all hiring decisions are made by people. Coldhaus is committed to employment equity and encourages applications from all qualified candidates. If selected for an in-person interview, applicants will be required to submit a recent driver’s abstract. Subsequently, any offer of employment will be conditional upon a background check, including a criminal record check. This job posting is not for an existing vacancy. Benefits: Company events Dental care Employee assistance program Extended health care Life insurance On-site parking Paid time off Vision care

What you’ll do

Manage planned sales routes and store visits, maintain accurate customer and sales data, and execute merchandising, pricing, displays, and brand standards. Build retailer relationships, identify sales opportunities using store data, secure commitments, report market insights, and coordinate with drivers and management to support sales and delivery.

Requirements

Candidates need strong sales execution, merchandising, communication, and relationship-building skills, along with proficiency in sales data tools and CRM software. Required qualifications include Smart Serve certification, a valid G-Class driver’s license, a clean driving record, and the ability to travel regularly within the assigned territory.

Benefits

• Company Events
• Dental Care
• Employee Assistance Program
• Extended Health Care
• Life Insurance
• On-Site Parking
• Paid Time Off
• Vision Care

Listed skills

• Problem solving · Preferred
• Organization · Preferred
• Communication · Preferred
• Relationship Building · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Sales Execution
• Merchandising
• Communication
• Relationship Building
• Sales Data Analysis
• CRM Software
• Route Management
• Retail Sales
• Fact-Based Selling
• Inventory Accountability
• Problem-Solving
• Market Analysis
• Customer Relationship Management
• Alcohol Beverage Compliance
• Self-Motivation
• Organization

Job areas

• Sales
• Retail
• Food & Beverage
• Logistics