Sales Representative

Become a part of the Cobra Family: Cobra Enterprises is a family-owned and operated, fast growing business. Cobra values offer a safe and respectful work environment. Looking after employees is one of our main priorities, that is why we offer a competitive benefits package, bi-annual bonuses, competitive salaries, and we like to ensure that our employees take the time they need for vacation. Cobra employees also enjoy opportunities for career growth and development, the benefits of our recognition program, and a fun team environment bringing families together. About the Role As our Sales Representative, you'll drive revenue growth and expand Cobra's presence across priority Northern and Indigenous markets. You'll lead frontline sales, generate new business aligned to our annual Business Development Plan, and build long-term, trust-based relationships with communities, channel partners, and stakeholders. Reporting to the Director, Commercial Business, you'll collaborate closely with marketing, internal sales support, external Channel Partners, and Community Representatives. Key Responsibilities: * Lead frontline sales activities and generate new business aligned to the annual Business Development Plan. * Meet or exceed all defined sales quota requirements on a monthly, quarterly, and annual basis. * Negotiate price, costs, delivery, and specifications with buyers and decision-makers. * Develop and execute territory-specific sales plans, balancing long-lead opportunities with day-to-day activity. * Build and grow business opportunities in Indigenous and northern communities, leading community engagement initiatives, executing territory sales strategies, identifying new prospects, and maintaining proactive client follow-up and CRM reporting. * Act as the voice of the customer and community by providing structured feedback on market needs, barriers, funding trends, and competitor activity to inform product development and strategy. * Represent the company at trade shows, events, and demonstrations. Required Qualifications: * 5+ years of proven B2B sales experience, ideally in construction, modular building, or related industries. * Demonstrated success meeting or exceeding sales quotas. * Strong written, verbal, and presentation skills, able to engage community leaders, technical buyers, and executives. * Proven negotiation and closing skills, with strong CRM, reporting, and organizational abilities. * Valid Class 5 Driver's License (required for travel). * Willingness and ability to travel frequently to remote, Northern, and rural communities. Assets: * Bachelor's degree or diploma in business, marketing, or communications. * Experience working with Indigenous communities and remote Northern Canada markets. * Indigenous cultural competency training. * Familiarity with First Nations, Inuit, and Métis cultures and governance structures. * Experience with Microsoft Office, SharePoint, and CRM systems. Travel & Work Environment This role offers meaningful time on the ground in the communities we serve. Frequent travel is required to remote, Northern, and rural communities, including multi-day trips in variable conditions, along with travel for client meetings, trade shows, and site tours. The role also includes periods of office and computer work and may involve occasional overtime. What we offer: Competitive salary with performance-based incentives, Benefit plan, Retirement plan, Bonus opportunities, Cobra Gear, Recognition awards, Cobra Club – monthly activities, draws, and team building events.

Drive revenue growth and expand market presence in Northern and Indigenous markets through frontline sales and new business generation. Build long-term relationships with stakeholders and provide market feedback to inform product strategy.

Requires over 5 years of B2B sales experience, preferably in construction or modular building, and a valid Class 5 Driver's License. Must be willing to travel frequently to remote and rural communities.

• Competitive Benefits Package • Bi-annual Bonuses • Competitive Salaries • Vacation Time • Career Growth and Development • Recognition Program • Performance-based Incentives • Benefit Plan • Retirement Plan • Cobra Gear • Cobra Club Monthly Activities

Identified from the job description. Confirm important requirements above.

• B2B Sales
• Negotiation
• CRM Reporting
• Territory Planning
• Community Engagement
• Client Relationship Management
• Presentation Skills
• Closing Skills
• Market Analysis
• Strategic Planning
• Sales Territory Management
• Sales Support
• Organizational Skills
• Sales Prospecting
• Valid Driver's License
• Voice of the Customer (VoC)
• Business Marketing
• Business To Business
• Business Intelligence
• Business Development
• Customer Relationship Management
• Communication
• Cultural Competency Training
• Sales
• Governance
• Marketing
• Modular Building
• New Product Development
• Presentations
• Microsoft SharePoint
• Team Building
• Verbal Communication Skills
• Revenue Growth
• Demonstration Skills
• Competitive Analysis
• Balancing (Ledger/Billing)
• Price Negotiation

• Sales
• Construction
• Management & Leadership
• Sales Representative
• Sales Representative (General)
• Commercial Sales Representatives
• Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

Minimum education

Bachelor’s degree

Minimum experience

5+ years

Posting language

English

Working hours

40 hours per week